LOHAD develops unique experiences based on the concept of “sustainable hedonism” - the conviction that it is possible to provide pleasure in a conscious and responsible way.
Its most established project is Chefs on Fire, a gastronomic festival now in its 14th edition, held across Portugal and Spain. Building on that experience, LOHAD is preparing EatXhibition, a new project that brings Portuguese gastronomy into a museum setting, planned for 2027 at the Palácio Nacional da Ajuda, in Lisbon.
This campaign refinances the loan that funded the 2026 edition of Chefs on Fire in Cascais, which matures in October 2026, on the same terms as LOHAD's previous campaigns.
Refinancing this loan preserves the group's operating cash flow and, in turn, allows LOHAD to begin preparing EATXHIBITION, planned for 2027 at the Palácio Nacional da Ajuda. The funds raised through this campaign will allow the promoter to prepare the event ahead of the ticket sales, sponsorships, and public funding - including a Turismo de Portugal grant application still awaiting confirmation - that the event is expected to bring in once it opens.
This is LOHAD's sixth Goparity campaign, after successfully funding 1.500.000€ across Chefs on Fire I, II, III , IV, and V to finance events in Portugal, Spain, and Brazil.
EatXhibition takes gastronomy off the plate and onto the walls and corridors of a museum. Visitors follow a route where Portuguese dishes are treated as works of art, tasted rather than only viewed.
The project starts from the idea that food carries meaning beyond the table - how people cook, eat, and gather says something about how they see themselves and their place in the world. EatXhibition treats Portuguese food culture as a form of cultural and anthropological expression, presenting it in a museum format usually reserved for painting, sculpture, or architecture.
The exhibition is designed as a route through 10 rooms, each built around a dish, ritual, or memory from Portuguese food culture. Every room presents an edible or drinkable item as a museum piece before it is served to visitors to taste. The set design is being built to be modular, so it can be taken apart and reassembled in other venues, supporting LOHAD's plan to bring the format to other countries after its first edition in Portugal.
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