Share
100% funded by 1709 investors
Chefs on Fire II
Madrid, ES
instalment
quarterly
term
1 año
yearly interest
7.5%
risk rating
C+
Boutique multi-award-winning festival of sustainable gastronomy.
Description
LOHAD creates special experiences anchored in the mission of "sustainable hedonism" - the idea that it creates pleasurable experiences for its clients in a sustainable way.
One of the areas where the promoter has been most successful is gastronomy - a strategic theme for Portugal and its culture. Its most paradigmatic project is Chefs on Fire, an important gastronomic festival. Since the first edition, the event has put forward a set of sustainability measures focused on reducing its carbon footprint and on the conviction that the future of festivals must include a reduction in capacity, hence the concept of a boutique festival.
This campaign's goal is to finance the expansion of Chefs on Fire in its international debut in Madrid, as a reference brand outside Portugal, and to promote the festival's framework as a case study in the sustainable-gastronomic market.
The funds raised will be used to:
- Co-financing the first edition of Chefs on Fire Madrid.
- Support for hiring a positive impact consultant and developing a project to measure the impacts produced,
- Implementation of sustainability initiatives in the areas of responsible food; energy and emissions; water and sanitation; mobility and transportation; biodiversity and community,
- Support for media trips by international journalists.
The Impact
Direct
- Promotion of local partnerships based on Education: the partnership with the Complutense University will encompass the reforestation program, the inclusion of the university’s students in workshops and professional training and free access to the festival. The university will have a central role in the implementation of Lohad’s sustainability strategy for the Madrid edition.
- Promotion of an Inclusive Local Economy and Sustainable Consumption: For its Madrid edition, the festival partners with Universidade Complutense to work with local farmers and producers, ensuring local supply, while also promoting sustainable consumption by avoiding single-use plastics and using reusable or biodegradable materials.
- Prevention and reduction of food waste: Lohad’s strategy is developed to avoid food waste, including composting and recycling stations, food recovery partnerships, and waste-conscious recipes created with the Chefs with the goal of achieving zero food waste by 2030. Universidade Complutense will be a partner to implement the strategy in the Madrid edition of the festival.
- Reforestation for impact neutrality: to offset the wood used for fire cooking, the festival plants trees, ensuring reforestation exceeds consumption. In the Madrid edition, the festival cooperates with Complutense University to implement the reforestation program.
Indirect
- Implementation of a Climate and Sustainability Strategy: Chefs on Fire has partnered with Because Impacts, an agency for impact projects, to create a five-year sustainability strategy focusing on seven areas of action.
- Sustainable and more efficient use of natural resources: the festival uses renewable energy sources for the production of energy used in lighting and sound systems, eliminating fuel generators and is transitioning to energy-efficient equipment. The event offers low-flow toilets, with showers and taps that reduce the amount of water used.
- Promoting sustainable habits and community synergy and access: the festival is implementing an area for families and children with a sustainability education program focused on zero waste for all. The event promotes accessibility and inclusion through staff training. Lohad maintains a policy of open communication with the community around the event’s location, distributing flyers with relevant information about road closures and noise permits and offering of festival’s tickets. The organizers keep an open contact channel for all the neighbouring citizens.
Contribution to the Sustainable
Development Goals
Sustainable Development Goals
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Financial viability
The company's commercial activity, with several Chefs on Fire events, planned for 2024 in Portugal and one in Spain, is expected to make the payment plan for investors viable.
, (in Portuguese:) Contas Load_2023_Assinadas TOC.pdf
Download the Financial Statements for the promoter here
Download Key Investment Information Sheet
Guarantees
Guarantee by Endorsed Title of Credit by the partners O Brazão das Brasas, Lda and Live Content, SA
The Promoter
About L.O.H.A.D, LDA
LOHAD was founded in 2019 by Gonçalo Castel-Branco, as a channel for sustainable creativity. The company, which currently has around 15 employees, is based in Lisbon.
The promoter creates sustainable entertainment events and positions itself as one of the main national players in the industry. It aims to continue to reposition national gastronomy as a cultural and social tool and to inspire people and companies to behave in a way that is better for their bodies and the planet.
In all its gastronomic projects, LOAHD tries to apply a simple structure as the basis for a larger conversation about who we are, the stories and habits that we care about and maintain - incredible food - that is good for those who consume it, for the community and the planet:
- Good for the community because they choose and promote local producers and stories.
- Good for those who consume, by trying to make customers fall in love with quality, what that represents, and educating them about the importance of their choices.
- Good for the planet because they present a varied diet with minimal environmental and social impact.
With the Presidential project, LOHAD was awarded the prize for best public event in the world (by the BEA Awards), the prize for innovative event by the National Tourism Awards (Expresso and BPI); with Chefs on Fire, the prize for best gastronomic event by the National Tourism Awards (Expresso and BPI); Event of the Year in 2021 by Time Out and Event of the Year by Mesa Marcada. Gonçalo Castel-Branco was, among other awards, classified as one of the 10 best Marketeers in the country by the Clube dos Criativos and honored by the Congress of Cooks for his "contribution to the growth and promotion of Portuguese gastronomy".
The team
Gonçalo Castel-Branc
Business Model
The promoter's activity is focused on producing original food & beverage experiences focused on sustainability. Sales are directed at its end customers who attend and consume the events and its main sales channel is online ticketing.
Active since
2019
Fiscal country
PT
Operating In
Portugal and Spain
Industry
Food & Beverages
Number of Goparity Loans
2
Women Shareholders
Yes
Website
https://www.chefsonfire.ptUpdates
2025-01-01
First payment
First instalment was paid to all the investors
2024-10-01
100% funded
1684 investors successfully raised 250.000€
2024-09-23
Open for investment
This campaign is open for investment
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4º Esq
1070-289 Lisboa
Portugal
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Investments in crowdlending carry a risk of a partial or total loss of the funds invested. The return on your investment depends on the project's success developed through the campaign in which you invest. Your investment is not covered by the deposit guarantee schemes established by Directive 2014/49/EU nor by the investor compensation schemes established by Directive 97/9/EU. Please consider all risks before investing and carefully read the Key Investment Information Sheet (KIIS) provided to you before investing.