Plant on Demand
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Plant on Demand

Fostering organic farmers through technology and cooperation
Investment overview
Impact category
Agrifood Systems
Investment type
Loan
Yearly interest
6.25
%
Term
48
months
Risk level
The Risk Rating is the result of our credit risk assessment, which looks at the promoter’s financial strength and the project’s viability. It’s shown from A+ (lowest risk) to D (highest risk) and helps you compare projects and make informed decisions.
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https://goparity.com/projects/plant-on-demand-549

Description
Impact
Financial viability
Promoter

What will you be financing?

Plant on Demand is an all-in-one SaaS (software as a service) platform built to help organic farmers digitalize their operations, sell more efficiently, and collaborate through local food networks that strengthen sustainable, fair, and resilient food systems.

The purpose of this loan is to support the continuous product innovation and platform development of Plant on Demand (PoD). Specifically, the funds will be used to implement the following features:

  • Online store subscriptions - recurring purchases (e.g., weekly delivery of a 5 kg vegetable box).
  • Enhanced online store - greater customization, improved corporate website functionality, marketing tools, saved carts, and customer activity tracking.
  • National marketplace for PoD farmers - a B2B platform for farmers to exchange information and products.
  • External logistics integrations - direct connections with providers such as Correos or SEUR for automated shipping and better rates.
  • Advanced logistics management - automated weight and volume calculations with optimized shipping workflows.
  • PoD as POS (Point of Sale) - expanded payment features, faster order processing, and hardware integrations (card readers, scanners, scales) so farmers can use PoD in physical markets and shops.
  • Internal automation - tools to ensure quality control of new features and the fast activation of new accounts.

What is the impact?

Improving financial health of smallholder farmers: by giving smallholder farmers access to an online platform where they can sell their products directly to consumers, Plant on Demand is enabling small and mid-sized producers to digitize, professionalize, and scale their direct and community-based sales, helping them to compete with industrial agriculture.

Currently, Plant on Demand works with nearly 200 producers, coops and food hubs

Promoting higher economic productivity for smallholder farmers: Plant on Demand fosters economic productivity by serving as a task centralizing tool, enabling producers to manage sales, inventory, shipping, invoicing and analytics in one place.

This means farmers can spend less time doing administrative work to focus on productivity and business growth. A platform user saves up to 8 hours per week with the use of this technology

Promoting sustainable development and lifestyles in harmony with nature: Plant on Demand promotes the sustainable development of the agricultural sector by strengthening the financial resilience of smallholder farmers, reducing the sector’s carbon footprint by bringing producers closer to consumers, and ensuring that consumers have access to locally sourced, freshly produced goods.

In total, more than 76.000 people have access to organic, local and fresh products daily through the Plant on Demand platform, with 180 schools sourcing their food directly from local producers.

Promoting the empowerment of communities for it’s development: Plant on Demand has created a module and an acceleration program to support the development of food hubs (a cooperative network where local farmers join forces to sell and distribute their products together), designed to strengthen collaboration within the sustainable production ecosystem, optimize the supply chain, and empower producers.

To date, the company has supported the establishment of 20 food hubs, bringing together over 450 farmers.

Impact indicators

CO2 avoided per year
clean energy
created by our projects
of sustainable
impacted

Contribution to the Sustainable Development Goals

About the Promoter

About
Plant on Demand SL

Improving financial health of smallholder farmers: by giving smallholder farmers access to an online platform where they can sell their products directly to consumers, Plant on Demand is enabling small and mid-sized producers to digitize, professionalize, and scale their direct and community-based sales, helping them to compete with industrial agriculture.

Currently, Plant on Demand works with nearly 200 producers, coops and food hubs

Promoting higher economic productivity for smallholder farmers: Plant on Demand fosters economic productivity by serving as a task centralizing tool, enabling producers to manage sales, inventory, shipping, invoicing and analytics in one place.

This means farmers can spend less time doing administrative work to focus on productivity and business growth. A platform user saves up to 8 hours per week with the use of this technology

Promoting sustainable development and lifestyles in harmony with nature: Plant on Demand promotes the sustainable development of the agricultural sector by strengthening the financial resilience of smallholder farmers, reducing the sector’s carbon footprint by bringing producers closer to consumers, and ensuring that consumers have access to locally sourced, freshly produced goods.

In total, more than 76.000 people have access to organic, local and fresh products daily through the Plant on Demand platform, with 180 schools sourcing their food directly from local producers.

Promoting the empowerment of communities for it’s development: Plant on Demand has created a module and an acceleration program to support the development of food hubs (a cooperative network where local farmers join forces to sell and distribute their products together), designed to strengthen collaboration within the sustainable production ecosystem, optimize the supply chain, and empower producers.

To date, the company has supported the establishment of 20 food hubs, bringing together over 450 farmers.

Promoter website

https://www.pod.coop/

Team

[{"id":367,"promoter_id":366,"name":"Natalia Valle Aguirre","description":"(30 years) - Economist and Philosopher, graduated from the London School of Economics (LSE). She has deep knowledge of finance, product development, and management, as well as extensive experience working with organic producers across Europe and Asia.","link":"https://www.linkedin.com/in/natalia-valle-aguirre/","role":"CEO & co-founder","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/68f/246/333/68f246333f4d5663010658.jpeg","avatar_id":200371},{"id":368,"promoter_id":366,"name":"Sergi Roca Puertas","description":"(34 years old) – Engineering graduate with seven years of experience as a full-stack developer. Before co-founding the company, Sergi worked in Silicon Valley for successful tech startups such as PayPal and Jetlore.","link":"https://www.linkedin.com/in/sergi-roca-puertas-09242a88/","role":"CTO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/68f/246/334/68f24633431ce445427989.png","avatar_id":200372},{"id":369,"promoter_id":366,"name":"Alejandro Wonenburger García","description":"(30 years old) Business graduate. Alejandro has worked for over six years as a manager and strategic consultant in integrated cooperatives for the production and consumption of organic food. He is currently one of Spain’s leading experts in Food Hubs and the operational management","link":"https://www.linkedin.com/in/alejandro-wonenburger/","role":"COO & co-founder","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/68f/248/3cc/68f2483cc823a580685778.jpeg","avatar_id":200373},{"id":370,"promoter_id":366,"name":"Hugo Martínez","description":"Holds a degree in Biology and an MBA from ESIC. He has over 20 years of experience in sales team management and has held executive positions in various corporates and startups within the environmental and SaaS sectors. He also has extensive knowledge of the agroecological production sector.","link":"https://www.linkedin.com/in/hugo-mart%C3%ADnez-lacalzada-3784b166/","role":"Head of Growth","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/68f/248/3cc/68f2483ccfa39332463034.jpeg","avatar_id":200374},{"id":570,"promoter_id":366,"name":"Santiago Corral Rodríguez","description":"","link":"https://www.linkedin.com/in/santiagocorralrodriguez/","role":"Customer Success Manager & co-founder","member_photo":"","avatar_id":""},{"id":571,"promoter_id":366,"name":"Ulises Vidal Sanz","description":"","link":"https://www.linkedin.com/in/ulisesvidal/","role":"Data Scientist & Co-Founder","member_photo":"","avatar_id":""}]

Business Model

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