50 Rebels

Proactively changing people's daily commute.

Investment overview

Impact category

Green economy

Investment type

Loan

Yearly interest

6.7

Term

months

Risk level

What will you be financing?

50 Rebels is a Portuguese electric bicycle producer. They produce high-quality bikes in Portugal that are especially suited for hilly areas with tough roads, potholes, and tramlines. The design and specifications of 50 Rebels bikes have been successfully introduced in several European countries through an e-commerce strategy and selected partners. At the brand's core, there stand flagship stores and shop-in-shops in cities such as Amsterdam, Berlin, Porto, Valencia, Zurich.
In this campaign, 50 Rebels wants to take on a proactive role in enabling employees to change the way they commute. Its funds will go to a dedicated fleet of 50 Rebels bikes that will be made available to companies for a period of one month each so their employees can commit to trying an electric bike for their daily commute. Studies show that once a commuter tries an electric bike for a longer period of time, they are easily persuaded to change their mode of transport to electric bicycles altogether (up to 30% of participants in a German study converted).

50 Rebels actively supports the Corporate Social Responsibility and Human Resource Departments of the participating companies to enable their employees to get a 25% discount on e-bikes if they purchase their new e-bike through the paycheck of their employer after the trial period. This project contributes to the health, well-being, and loyalty of employees, less consumption of fossil fuel and parking space, and more sustainable and greener cities, and suburban areas. The goal is to change urban mobility and daily commuting one employee at a time.

What is the impact?

Direct

Promotion of local industry and employment: the 50 Rebels bikes are produced mainly in Portuguese manufactures, with its main factory and assembly in the town of Águeda, and seat production in the town of Famalicão. The local production promotes and boosts the Portuguese industry, which in turn, generates employment.
Decarbonization of transport and cities: The use of electric bikes for daily commuting contribute to decarbonize cities and improve air-quality, since they are non-polluting methods of transportation. Also, each electric bike used for daily commuting to work avoids in average 243 kgs of CO2 emissions per year, in comparison with the use of a diesel car, which is the equivalent to the absorpion of 11 trees yearly.
Promote accessible and sustainable transport systems: the financing of this project can empower people in their daily locomotion, with access to sustainable transport systems.

Indirect

Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from the exercise.
Promotion of sustainable cities’ infrastructure: the financing of this projects contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

Impact indicators
‍

243

CO2 avoided per year

clean energy

created by our projects

of sustainable

impacted

Contribution to the Sustainable Development Goals
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About the Promoter

About

50 REBELS COMPANY, LDA.

Direct

Promotion of local industry and employment: the 50 Rebels bikes are produced mainly in Portuguese manufactures, with its main factory and assembly in the town of Águeda, and seat production in the town of Famalicão. The local production promotes and boosts the Portuguese industry, which in turn, generates employment.
Decarbonization of transport and cities: The use of electric bikes for daily commuting contribute to decarbonize cities and improve air-quality, since they are non-polluting methods of transportation. Also, each electric bike used for daily commuting to work avoids in average 243 kgs of CO2 emissions per year, in comparison with the use of a diesel car, which is the equivalent to the absorpion of 11 trees yearly.
Promote accessible and sustainable transport systems: the financing of this project can empower people in their daily locomotion, with access to sustainable transport systems.

Indirect

Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from the exercise.
Promotion of sustainable cities’ infrastructure: the financing of this projects contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

Promoter website

https://www.50rebels.com/

Team
‍

[{"id":44,"promoter_id":272,"name":"Anna Schneeberger","description":"With more than 8 years of retail- and customer support experience in Switzerland, Norway, Denmark, and South Africa, it was time to put her experience to work: in 2019, Anna co-founded 50 Rebels with Andreas and made it what it is today: a customer-focused electric bicycle brand.","link":"https://www.linkedin.com/company/50rebels/about/","role":"Co-founder & COO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/645/a3f/4f7/645a3f4f793dc024535190.jpg","avatar_id":94610},{"id":45,"promoter_id":272,"name":"Andreas Koloska","description":"After 15 years in Marketing Management and Business Development, this 36-year-old Swiss moved to Portugal to start up his own business. Coming from Copenhagen he saw the possible symbiosis of the bicycle-producing country Portugal and the invention of moped-style e-bikes and made it happen: a Portuguese e-bike brand that takes on the European market and keeps the added value in Portugal.","link":"https://www.linkedin.com/in/andreas-koloska-30252325/","role":"Co-founder & CEO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/645/932/271/6459322711a88751639106.jpg","avatar_id":94444}]

Business Model
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