Plant on Demand

Improving financial health of smallholder farmers: by giving smallholder farmers access to an online platform where they can sell their products directly to consumers, Plant on Demand is enabling small and mid-sized producers to digitize, professionalize, and scale their direct and community-based sales, helping them to compete with industrial agriculture.

Currently, Plant on Demand works with nearly 200 producers, coops and food hubs

Promoting higher economic productivity for smallholder farmers: Plant on Demand fosters economic productivity by serving as a task centralizing tool, enabling producers to manage sales, inventory, shipping, invoicing and analytics in one place.

This means farmers can spend less time doing administrative work to focus on productivity and business growth. A platform user saves up to 8 hours per week with the use of this technology

Promoting sustainable development and lifestyles in harmony with nature: Plant on Demand promotes the sustainable development of the agricultural sector by strengthening the financial resilience of smallholder farmers, reducing the sector’s carbon footprint by bringing producers closer to consumers, and ensuring that consumers have access to locally sourced, freshly produced goods.

In total, more than 76.000 people have access to organic, local and fresh products daily through the Plant on Demand platform, with 180 schools sourcing their food directly from local producers.

Promoting the empowerment of communities for it’s development: Plant on Demand has created a module and an acceleration program to support the development of food hubs (a cooperative network where local farmers join forces to sell and distribute their products together), designed to strengthen collaboration within the sustainable production ecosystem, optimize the supply chain, and empower producers.

To date, the company has supported the establishment of 20 food hubs, bringing together over 450 farmers.

Plant on Demand (POD) was founded in 2021 in Madrid, Spain, by a multidisciplinary team of engineers, economists, and sustainability experts who share one conviction: technology has the power to make local & sustaible farmers thrive.

Their mission is to rebuild a fair, sustainable, and local food system, where small producers can live with dignity and where communities can access healthy, organic food grown close to home.

PoD has developed a digital, social, and procedural tool designed to strengthen small and medium-scale producers and cooperatives. Through their SaaS platform, they enable them to digitalize their operations, open new sales channels, and work more efficiently — all while fostering collaboration between farmers through Food Hubs (collective commercialization networks).

In 2025 more than 445 producers work collaboratively across Spain with the support of Plant on Demand to sell their products to local demand. The technology powers over 18 million euros in annual organic food transactions, supplying 76.000 daily meals - including 180 schools and multiple hospitals and local institutions.

Plant on Demand has received recognition from leading European innovation and impact networks, including EIT Food, South Summit, Ship2B, Social Nest, La Vega Innova (Ministry of Agriculture & Wayra), and KM ZERO Innovation Hub.

PoD’s future vision is to become the digital backbone of the agroecological transition, expanding across Europe and helping thousands more producers gain access to technology, fair prices, and resilient markets.