Kleta

Direct

• Promotion of accessible and sustainable urban mobility with lower environmental impact: in 2023, Kleta has had on average 1960 monthly people cycling their bikes through Spanish cities. Their subscription business model enables people to experience commuting with a bike and consider making it their main means of transportation. They also offer e-bikes and several accessories such as children’s seats or trailers, making the possibility of cycling through the city a more realistic option for families. Also, through Kleta’s repair network, they offer users easy repairs and maintenance for their bikes
• Decarbonization of transport and cities: The use of electric bikes for daily commuting contributes to decarbonizing cities and improving air quality since they are non-polluting methods of transportation. The use of Kleta bikes in 2023 avoided up to 749 tonnes of CO2, in comparison to emissions from cars, had they been used for the average kilometers traveled by Kleta bikes. Since 70% of Kleta users affirm, that they have switched to a bike from carbon-heavy transportation, Kleta has avoided 524.3 tonnes of CO2 emissions, by replacing cars with bikes, which is the equivalent of the absorption of over 23 thousand trees yearly. Additionally, all bikes in circulation saved on average around 12.400 m2 of space in traffic reduction in 2023 – that is the equivalent space that almost 10 Olympic-sized swimming pools take up. 

Indirect

• Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from exercise.
• Promotion of sustainable cities’ infrastructure: the financing of this project contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

Founded by Falk Siegel and Diego Casabe in Barcelona in 2020, Kleta is a dynamic bicycle subscription and sales company that wants to revolutionize urban mobility in Spain. 

The company allows individuals and businesses alike to choose between subscribing to or purchasing high-quality, urban-friendly e-bikes designed to cater to the modern city dweller's needs while providing a convenient, eco-friendly alternative to traditional transportation methods.

Subscribers benefit from maintenance and repair services, anti-theft guarantees, and the flexibility to select from a range of bikes and accessories tailored to their specific requirements. Whether opting for a mechanical, electric, or even foldable e-bike, Kleta wants to make getting around the city easy, safe, and more enjoyable. Kleta also is focused on enabling this transition for as many people as possible and has set its prices for e-bike subscriptions starting from 44,90 €/month.

For businesses, Kleta proposes to enhance employee benefits through cost-effective bike subscription plans. This initiative aims to promote a healthier lifestyle among staff and contributes to reducing the company's carbon footprint, aligning with global sustainability goals. With special discounts, comprehensive service packages, and dedicated account management, Kleta is an option for companies looking to invest in the well-being of their employees and the planet. Current client portfolio includes Glovo, Factorial, Generalitat de Catalunya, and Webhelp.

Kleta's mission is clear: to become the reference brand for urban eBiking in Spain and transform urban commuting by making cycling a convenient, reliable, and accessible option for everyone. With over 2100 users, Kleta is building a community of cyclists, or "Kleteros," who enjoy the freedom and flexibility of moving through the city on two wheels.