Description

Kleta is a bicycle and e-bike company that champions the idea that cycling can significantly lower our carbon footprint and transform lives by fostering a healthier, more enjoyable commuting alternative. 

Kleta is a pioneer in the eBike subscription and sales sector in Spain contributing to the transition from carbon-intensive transport towards electric bikes in the commuting setting. With over 2100 subscribers, Kleta is dedicated to expanding its impact by promoting eco-friendly transportation. 

The capital raised through this campaign will contribute to fund the build-out of Kleta's new store footprint model in its first and second locations in Barcelona, marking a significant milestone for the company. 

These new locations will not only broaden Kleta's assortment of eBikes and accessories but also diversify its business model to include both subscriptions and a heavier emphasis on direct sales. This strategic expansion will empower Kleta to further accelerate the transition from car reliance to bicycle commuting, catering to the precise needs of potential eBike commuters.

The Impact

Direct

• Promotion of accessible and sustainable urban mobility with lower environmental impact: in 2023, Kleta has had on average 1960 monthly people cycling their bikes through Spanish cities. Their subscription business model enables people to experience commuting with a bike and consider making it their main means of transportation. They also offer e-bikes and several accessories such as children’s seats or trailers, making the possibility of cycling through the city a more realistic option for families. Also, through Kleta’s repair network, they offer users easy repairs and maintenance for their bikes
• Decarbonization of transport and cities: The use of electric bikes for daily commuting contributes to decarbonizing cities and improving air quality since they are non-polluting methods of transportation. The use of Kleta bikes in 2023 avoided up to 749 tonnes of CO2, in comparison to emissions from cars, had they been used for the average kilometers traveled by Kleta bikes. Since 70% of Kleta users affirm, that they have switched to a bike from carbon-heavy transportation, Kleta has avoided 524.3 tonnes of CO2 emissions, by replacing cars with bikes, which is the equivalent of the absorption of over 23 thousand trees yearly. Additionally, all bikes in circulation saved on average around 12.400 m2 of space in traffic reduction in 2023 – that is the equivalent space that almost 10 Olympic-sized swimming pools take up. 

Indirect

• Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from exercise.
• Promotion of sustainable cities’ infrastructure: the financing of this project contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

Impact Indicators

524,3 t

CO2 avoided per year

Contribution to the Sustainable
Development Goals

Sustainable Development Goals

Financial viability

Kleta enjoys a predictable, high-margin subscription business that generates reliable cash flows. This funding initiative is designed to cover the up-front costs of setting up stores that, on their own, are each expected to generate over 500K of revenue annually at 15% net profit margins.

Between its business model and its investor group, Kleta is well-positioned to generate sustainable attractive returns to both its debt and equity over the long term.

In addition, Kleta counts on the support of investors including Fondo Bolsa Social (Madrid based impact VC), and Marc Gasol (Former professional basketball player, LA Lakers).

Download Financial Statements for the Promoter here: Financial statements Kleta.pdf

Download Key Investment Information Sheet

The Promoter

About Kleta Mobility S.L.

Founded by Falk Siegel and Diego Casabe in Barcelona in 2020, Kleta is a dynamic bicycle subscription and sales company that wants to revolutionize urban mobility in Spain. 

The company allows individuals and businesses alike to choose between subscribing to or purchasing high-quality, urban-friendly e-bikes designed to cater to the modern city dweller's needs while providing a convenient, eco-friendly alternative to traditional transportation methods.

Subscribers benefit from maintenance and repair services, anti-theft guarantees, and the flexibility to select from a range of bikes and accessories tailored to their specific requirements. Whether opting for a mechanical, electric, or even foldable e-bike, Kleta wants to make getting around the city easy, safe, and more enjoyable. Kleta also is focused on enabling this transition for as many people as possible and has set its prices for e-bike subscriptions starting from 44,90 €/month.

For businesses, Kleta proposes to enhance employee benefits through cost-effective bike subscription plans. This initiative aims to promote a healthier lifestyle among staff and contributes to reducing the company's carbon footprint, aligning with global sustainability goals. With special discounts, comprehensive service packages, and dedicated account management, Kleta is an option for companies looking to invest in the well-being of their employees and the planet. Current client portfolio includes Glovo, Factorial, Generalitat de Catalunya, and Webhelp.

Kleta's mission is clear: to become the reference brand for urban eBiking in Spain and transform urban commuting by making cycling a convenient, reliable, and accessible option for everyone. With over 2100 users, Kleta is building a community of cyclists, or "Kleteros," who enjoy the freedom and flexibility of moving through the city on two wheels.

The team

Falk Siegel

Co-founder & CEO

Diego Casabe

Co-founder & COO

Aaron Barasz

CFO

Xavier Esmatges

Head of Operations

Business Model

Updates