Share
150.000 €
100% funded by 1563 investors
Kleta
Barcelona, ES
instalment
monthly
term
6 years
yearly interest
7.3%
risk rating
C+
Powering low carbon commuting in urban environments.
Description
Kleta is a bicycle and e-bike company that champions the idea that cycling can significantly lower our carbon footprint and transform lives by fostering a healthier, more enjoyable commuting alternative.
Kleta is a pioneer in the eBike subscription and sales sector in Spain contributing to the transition from carbon-intensive transport towards electric bikes in the commuting setting. With over 2100 subscribers, Kleta is dedicated to expanding its impact by promoting eco-friendly transportation.
The capital raised through this campaign will contribute to fund the build-out of Kleta's new store footprint model in its first and second locations in Barcelona, marking a significant milestone for the company.
These new locations will not only broaden Kleta's assortment of eBikes and accessories but also diversify its business model to include both subscriptions and a heavier emphasis on direct sales. This strategic expansion will empower Kleta to further accelerate the transition from car reliance to bicycle commuting, catering to the precise needs of potential eBike commuters.
The Impact
Direct
- Promotion of accessible and sustainable urban mobility with lower environmental impact: in 2023, Kleta has had on average 1960 monthly people cycling their bikes through Spanish cities. Their subscription business model enables people to experience commuting with a bike and consider making it their main means of transportation. They also offer e-bikes and several accessories such as children’s seats or trailers, making the possibility of cycling through the city a more realistic option for families. Also, through Kleta’s repair network, they offer users easy repairs and maintenance for their bikes
- Decarbonization of transport and cities: The use of electric bikes for daily commuting contributes to decarbonizing cities and improving air quality since they are non-polluting methods of transportation. The use of Kleta bikes in 2023 avoided up to 749 tonnes of CO2, in comparison to emissions from cars, had they been used for the average kilometers traveled by Kleta bikes. Since 70% of Kleta users affirm, that they have switched to a bike from carbon-heavy transportation, Kleta has avoided 524.3 tonnes of CO2 emissions, by replacing cars with bikes, which is the equivalent of the absorption of over 23 thousand trees yearly. Additionally, all bikes in circulation saved on average around 12.400 m2 of space in traffic reduction in 2023 – that is the equivalent space that almost 10 Olympic-sized swimming pools take up.
Indirect
- Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from exercise.
- Promotion of sustainable cities’ infrastructure: the financing of this project contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.
Impact Indicators
524,3 t
CO2 avoided per year
Contribution to the Sustainable
Development Goals
Sustainable Development Goals
.39b0412.png)
.ebc4597.png)
Financial viability
Kleta enjoys a predictable, high-margin subscription business that generates reliable cash flows. This funding initiative is designed to cover the up-front costs of setting up stores that, on their own, are each expected to generate over 500K of revenue annually at 15% net profit margins.
Between its business model and its investor group, Kleta is well-positioned to generate sustainable attractive returns to both its debt and equity over the long term.
In addition, Kleta counts on the support of investors including Fondo Bolsa Social (Madrid based impact VC), and Marc Gasol (Former professional basketball player, LA Lakers).
Download the Financial Statements for the promoter here
Download Key Investment Information Sheet
The Promoter
About Kleta Mobility S.L.
Founded by Falk Siegel and Diego Casabe in Barcelona in 2020, Kleta is a dynamic bicycle subscription and sales company that wants to revolutionize urban mobility in Spain.
The company allows individuals and businesses alike to choose between subscribing to or purchasing high-quality, urban-friendly e-bikes designed to cater to the modern city dweller's needs while providing a convenient, eco-friendly alternative to traditional transportation methods.
Subscribers benefit from maintenance and repair services, anti-theft guarantees, and the flexibility to select from a range of bikes and accessories tailored to their specific requirements. Whether opting for a mechanical, electric, or even foldable e-bike, Kleta wants to make getting around the city easy, safe, and more enjoyable. Kleta also is focused on enabling this transition for as many people as possible and has set its prices for e-bike subscriptions starting from 44,90 €/month.
For businesses, Kleta proposes to enhance employee benefits through cost-effective bike subscription plans. This initiative aims to promote a healthier lifestyle among staff and contributes to reducing the company's carbon footprint, aligning with global sustainability goals. With special discounts, comprehensive service packages, and dedicated account management, Kleta is an option for companies looking to invest in the well-being of their employees and the planet. Current client portfolio includes Glovo, Factorial, Generalitat de Catalunya, and Webhelp.
Kleta's mission is clear: to become the reference brand for urban eBiking in Spain and transform urban commuting by making cycling a convenient, reliable, and accessible option for everyone. With over 2100 users, Kleta is building a community of cyclists, or "Kleteros," who enjoy the freedom and flexibility of moving through the city on two wheels.
The team
Falk Siegel
Diego Casabe
Aaron Barasz
Xavier Esmatges
Business Model
Kleta is based in Spain and currently generates 100% of its revenue there through its monthly subscriptions to its bikes, accessories, and services as well as the sale of a wider offering of bikes for sale. Offering a blend of online and in-store experiences, Kleta employs an omnichannel approach, allowing customers to subscribe or purchase bikes directly from their website or physical stores. Bolstered by a comprehensive range of services, including maintenance, anti-theft technology, and parking services, Kleta is positioned for significant growth.
Active since
2020
Fiscal country
ES
Operating In
Spain
Industry
Mobility
Number of Goparity Loans
1
Women Shareholders
Yes
Website
https://www.kleta.comUpdates
2024-11-26
Kleta is donating bikes to households affected by the floods in Valencia
In response to floods in Valencia that damaged over 100,000 cars, Kleta launched a campaign to provide bikes as a quick transport solution for affected families.
The initial goal is to assign 250 refurbished bikes, with the support of the community – you can learn more and contribute here.
The first bikes were delivered last weekend, with more to follow in the coming weeks.
2024-10-18
The project is being successfully implemented while payments are ongoing
Kleta has opened its flagship store in Barcelona, which was the goal for the fundraising of their first campaign. In the picture above, you can see the store front, open for business.
Since the funding of the first campaign, Kleta kept growing their subscription model offered by companies to their employees, launching with companies like Concentrix and Webhelp. Also, Kleta has partnered with Brompton to be the first provider in Spain to offer their foldable bikes and e-bikes in subscription and renting models.
Kleta plans to keep expanding, and for that is looking to raise funds in a second campaign through Goparity, Kleta II.
2024-05-08
First payment
First instalment was paid to all the investors
2024-04-05
100% funded
1531 investors successfully raised 150.000€
2024-03-21
Open for investment
This campaign will help avoid the emission of 524 tons of CO2 per year
Sign up to our newsletter and stay up-to-date on our investment opportunities
4º Esq
1070-289 Lisboa
Portugal
© 2024 Goparity
GOPARITY (www.goparity.com) is a platform of crowdfunding by loans (crowdlending) managed and owned by Power Parity, SA, a public limited company, with number 514373822, and registered office at Travessa de São Pedro, nº 8, 1200 Lisboa (Portugal), licensed by the regulator and supervisor CMVM (Portuguese Securities Market Commission), under Regulation (EU) 2020/1503 (European Crowdfunding Regulation).
The payment services available through the platform are provided by MangoPay SA, a registered electronic money institution based in Luxembourg and supervised by the CSFF (Commission de Surveillance du Secteur Financier), registered with Banco Portugal (the Portuguese regulator) under no. 7830.
Investments in crowdlending carry a risk of partial or total loss of the funds invested. The return on your investment depends on the project's success developed through the campaign in which you invest. Your investment is not covered by the deposit guarantee schemes established by Directive 2014/49/EU nor by the investor compensation schemes established by Directive 97/9/EU. Please consider all risks before investing and carefully read the Key Investment Information Sheet (KIIS) provided to you before investing.