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Cancelled
Ethical Choice II
Guarda, PT
instalment
monthly
term
5 años
yearly interest
6.4%
risk rating
B-
Solar energy for self-consumption for a Guest House.
Description
Ethical Choice, LDA is a Portuguese company founded in 2021, initially created to produce footwear and textile accessories using waste materials. However, due to market demands the company refocused its activities and now focuses on hospitality (guest houses) while coordinating energy efficiency projects.
This is the promoter's second campaign, after raising 20.000€ in Ethical Choice to purchase a thermal printer, a laser cutting and engraving machine, and to register their brand.
The funds raised through this campaign will support the installation of a 4,56 kWp photovoltaic plant with a 5 Kw battery at the Casa da Vila, a Guest House in Fornos de Algodres.
The Impact
Direct
- Contribution to the decarbonisation of Portugal, avoiding CO2 emissions: With a total production of clean energy of around 6,8 MWh per year, the solar plant will avoid the emission of over 5,8 tonnes of CO2 per year. This is equivalent to the CO2 absorption of 266 trees.
- Cost reduction for the end customer: decentralized energy production through renewable sources, close to the place of consumption, helps to avoid distribution costs, this being the most competitive option. In addition, the company's lower dependence on the national grid makes it less vulnerable to price fluctuations and tax charges.
Indirect
- Promoting sustainable business: the project developed for Ethical Choice is an example of the applicability of solar power for any business, and in this case serves as a benchmark to the tourism sector, an important step towards sustainability for such businesses in Portugal.
Contribution to the Sustainable
Development Goals
Sustainable Development Goals
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Financial viability
Capital at risk - Investing involves the risk of losing part or all of the money you invest. Although Goparity implements risk-mitigation measures, to further reduce the risk of capital loss, please remember to diversify your portfolio to limit your exposure to specific projects. Learn more about risk mitigation here.
Download the Financial Statements for the promoter here
Download Key Investment Information Sheet
Guarantees
The loans granted to the promoter ETHICAL CHOICE, LDA by the investors will be guaranteed by the following, as set out in the loan agreements associated with the campaign:
- 1st degree commercial pledge, under Portuguese law, provided by ETHICAL CHOICE, LDA of movable assets (4.56 Kwp photovoltaic plant consisting of 8 JA SOLAR Deep Blue 3. 0 Pro LR Series 570W photovoltaic modules, 1 HUAWEI Hybrid SUN2000-4KTL-L1 inverter, 1 support structure to be installed, 1 HUAWEI BCU- PowerModule LUNA2000 battery, 2 HUAWEI Battery Module LUNA2000, 5kWh, 1 HUAWEI Smart Power Sensor DDSU666-H | 1-Ph 100A meter, 1 HUAWEI Smart Dongle-WLAN Wi-Fi dongle and 1 AC panel) with a purchase price of 12. 650 euros (excluding VAT), to be supplied by Soluções ao Relento Unipessoal Lda, with the following NIPC 515961639.
- Personal guarantee, under Portuguese law, from the quota-holder, Francisco Manuel Barroso Vilas Boas Miranda with the following NIF 137605706, for the total amount of the debt.
- Personal guarantee, under Portuguese law, from the quota-holder, Antero Manuel Lima Almeida with the following NIF 189083786, for the total amount of the debt.
The Promoter
About Ethical Choice, Unipessoal Lda
Ethical Choice was born in 2021 in the district of Porto. They planned to grow as a benchmark company in the market for the reuse of waste, particularly footwear and textiles.
In addition to using fabric, footwear, and cork waste that was going to waste, the Portuguese brand's products responded to consumers concerned about their ecological footprint, impact on the economy, and animal welfare, as they were cruelty-free and of non-animal origin.
Since 2022, the company has completely changed its focus. Ethical Choice currently manages properties in Portugal and Germany for tourism purposes. In Portugal, it manages two apartments in the city of Guarda and a 14-bedroom villa in Fornos de Algodres. In Germany, through its subsidiary Ethical Choice Germany GmbH, the company operates a 15-room building and 7 apartments in the city of Kaiserslautern and is in the process of expanding to Munich, where it manages 3 apartments.
The team
Francisco Miranda
Francisco Miranda, the company’s founder, has a Business Management degree and began his career in several industries. He was later hired as a technician by the formed Fonseca and Burnay Bank where he worked for about five years, later to become a manager and regional director the Pinto & Sotto Mayor Bank where he stayed for seven years. He later worked for several companies: Sociedade Imobiliária Agrodomus S.A., Sociedade Agrícola Quinta da Romaneira S.A. and Pri Lda. He was in Argelia, developing a comercial project, and back in Portugal in 2015, working as a consultant and commercial agent.
Business Model
Ethical Choice develops green and vegan products, produced using materials surpluses, sold at a fair price. The company’s strategy is based on contacting companies which sell the same type of articles (but produced from different materials), and offering them the possibility to sell under the Ethical Choice brand or their own trademark.
The brand partners with both manufacturers who provide it with the surpluses – having secured between 2,500 and 3,000 kg of textile surpluses – and with the manufacturers who produce the company’s products. The company has also established partnerships with clients who organize public markets and fairs, one of the company’s main objectives being the direct selling to the public.
The company already has a few customers in Europe, namely in Belgium, who commercialize the company’s products in shops and online. Ethical Choice i salso about to establish partnerships in Germany and France.
In Portugal, Ethical Choice aims to partner with companies which already sell online, and participate in vegan and sustainable events, mainly at markets and fairs.
Currently, Ethical Choice rents out rooms and apartments to travelers for short stays, usually ranging from a few days to a few weeks. The revenue comes from nightly rental fees.
The company has recorded sales in Belgium and foresees orders from Germany and France, countries to which several samples have been sent.
One of the company’s main objectives is the direct sale to the public, which will be catalysed by the return of vegan and sustainable events in Europe.
Active since
2021
Fiscal country
PT
Operating In
"Portugal & Germany"
Industry
Apparel
Number of Goparity Loans
1
Women Shareholders
No
Updates
2024-10-14
100% funded
150 investors successfully raised 12.000€
2024-10-08
Open for investment
This campaign is open for investment
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Ethical Choice II
4º Esq
1070-289 Lisboa
Portugal
© 2026 Goparity
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Investments in crowdlending carry a risk of a partial or total loss of the funds invested. The return on your investment depends on the project's success developed through the campaign in which you invest. Your investment is not covered by the deposit guarantee schemes established by Directive 2014/49/EU nor by the investor compensation schemes established by Directive 97/9/EU. Please consider all risks before investing and carefully read the Key Investment Information Sheet (KIIS) provided to you before investing.