Share
100% funded by 353 investors
Pequenos NADAS
Lisboa, PT
instalment
monthly
term
5 anos
yearly interest
7%
risk rating
C+
Books and content to support non-governmental organisations.
Description
The Pequenos Nadas collection focuses on sharing social entrepreneurship projects with a positive impact by publishing and selling books and producing content. Pequenos Nadas sees itself as a partnership promoter between people, companies, local authorities, and NGOs with the ultimate aim of improving the day-to-day lives of as many people as possible in social, environmental, educational, economic, and cultural terms.
This campaign aims to finance projects planned for 2024-2025 to broaden the scope of action in support of NGOs, mainly related to communication and the financing of their projects:
- development of an online sales platform for NGOs
- development of their own online charity shop
- communication and marketing
- purchasing stock and merchandising for the platform and shop
The Impact
Direct
- Mobilization of resources for Non-Governmental Organizations (NGOs): Pequenos Nadas supports NGOs by publishing books that publicize their activities and whose sales proceeds go entirely to the organizations. With the sale of the books, more than €21,000 has already been raised for the two organizations supported with publications - and there are already 14 editions planned for 2024. At the same time, the online sales platform will enable NGOs to expand their fundraising capacity.
- Capacity-building for NGOs: through its network of partners, Pequenos Nadas connects NGOs with companies that provide consultancy services with advantageous conditions for training in management, marketing and technology. With this support, organizations improve their organizational and management skills, as well as their capacities and levels of service to their beneficiaries.
- Raising awareness of sustainable development: the books produced by Pequenos Nadas communicate the activities of NGOs, publicize their projects, and raise civil society's awareness of sustainable development. The books produced are carbon neutral since the emissions resulting from publication are offset with financial support for projects to reduce and mitigate carbon emissions.
By the end of 2023, four editions of books had been produced to support four organizations - of these, two will be published in early 2024. In addition to the money raised, the books publicize the projects in the community, attracting volunteers, patrons, and partners.
Of the 14 books planned for 2024, 6 are bimonthly editions on environmental themes such as biodiversity, water, sustainable art, recycling, sustainable brands, and energy. These editions will be accompanied by actions to raise awareness and engage the community, such as beach clean-ups, reforestation actions, raising awareness in schools, and arranging green spaces in cities.
Indirect
- Promoting multi-stakeholder partnerships for development: Pequenos Nada interacts with different civil society partners, both in the third sector and in business, to provide comprehensive support to NGOs. They also plan to expand into events and other projects involving more entities from the third sector, business, and local authorities.
Contribution to the Sustainable
Development Goals
Sustainable Development Goals
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Financial viability
The financing is expected to lead to a significant increase in both sales and profits. However, repayment to investors will be ensured by other sources of income, including:
- Commission paid by NGOs for registering on the platform.
- Commission on merchandising sold on the platform and margins on products developed by Pequenos Nadas.
- Book sales (with 16 books already awarded for 2024 and several still to be confirmed).
- Consultancy, training, and technology services.
Download the Financial Statements for the promoter here
Download Key Investment Information Sheet
The Promoter
About Still in the Clouds, Unipessoal, Lda.
The promoter of this campaign and the company responsible for the pequenos NADAS collection is Still in the Clouds, Unipessoal, Lda.
The pequenos NADAS collection was born in 2013 when its founder, Nuno Oliveira, was a volunteer at ERG (Galiza Rugby School), a project for social inclusion through rugby, located in São João do Estoril. At the time, Portugal was still facing a severe financial crisis and the ERG project was also strugling. To find a co-funding solution, Nuno suggested to the President of Escolinha, Maria Gaivão, that they create a book based on the organisation's history and photographic archive. The sale of this book would make it possible to raise funds and publicise ERG's work over the years. The book ended up having the support of national rugby figures, volunteers, ERG employees, and the players' families.
Guided by the motto "Let's do it!", Catarina Mota, who is involved in various social causes, Lúcia Cruz, who is passionate about writing, and João Mota, who helped with the design, imagery, and layout quickly joined the project and created the book 'The Warriors of Galiza'. This first book was followed by the collection Pequenos Nadas.
The promoter is based in Lisbon and has 12 employees working in project coordination, editorial coordination, copywriting, proofreading, design, translation, photography, illustration, and IT.
In the future, the promoter intends to position itself as one of Portugal's main communication agencies for the third sector, expand the type of books published (keeping a social or environmental focus), raise the number of digital transformation projects for NGOs, and provide support to third sector organisations in applying for funding and grants.
Pequenos Nadas also plans to develop its skills in the production of events, social quizzes, and solidarity tournaments, as well as promoting photo competitions exhibitions, and other initiatives such as meeting spaces and support for young creators.
The promoter is currently developing their new website - https://pequenosnadas.com/ - which will be online after January 10, 2024.
The team
Nuno Oliveira
Nuno has a degree in management and his professional experience is mainly in technology companies. He is a former rugby player and father of three, it was his love for social impact and Lusophony that led him to found Pequenos Nadas.
Elisabete Eugénio
Elisabete is a journalist with a degree in media and communication and the founder and director of a magazine in Portugal and Angola.
Lúcia Martins Cruz
Lúcia has a degree in Economics and a post-graduate qualification in the writing arts. She is co-founder and Managing Partner of O Atelier, a marketing and advertising agency based in Lisbon.
Maria Belleza
Maria holds a degree from the Lisbon School of Dance. She has extensive experience volunteering with mums and babies and accompanying families in need.
Cristina Gil
Cristina has a degree in applied maths and a postgraduate qualification in marketing. She has worked in technology companies and is co-founder and managing partner of a company specializing in translation, editing, formatting, proofreading, software localization, terminology management, audio, and video transcription, and subtitling.
Business Model
The promoter's main activity is publishing books focussing on social and environmental issues, either by specialized authors or collaborative works about institutions and companies. At the moment, Pequenos Nadas has 16 books already contracted for 2024. In addition, the promoter offers consultancy, training, and technology services to third-sector organisations and expects to benefit from commissions associated with the use of its online platform, the purchase and sale of promotional products for NGOs, and the representation of various brands from partner organizations (Upndo, Mais meios, KW, UpSideUp).
The books are sold mainly in traditional bookshops, online shops, and in other book-selling locations. Pequenos Nadas' website and social media channels will also be future points of sale, as well as the physical stores, websites, and social media pages of their partner NGO and donor organisations.
The promoters' clients typically include the community surrounding the NGO, the local population in the area where the projects are implemented, the general public who identify with the project cause, and those who recognise the importance of the third sector in society.
In the future, Pequenos Nadas hopes to export the concept, which they consider replicable, and the books (translated into English), to implement the project in other countries.
To date, the main sources of funding have been equity, with careful cost management. The plans to increase the range of products and services lead the promoter to seek new sources of funding.
Active since
2013
Fiscal country
PT
Operating In
"Portugal"
Industry
Social Services
Number of Goparity Loans
1
Women Shareholders
No
Website
https://pequenosnadas.com/Updates
2024-02-20
First payment
First instalment was paid to all the investors
2024-01-10
100% funded
352 investors successfully raised 22.000€
2024-01-05
Open for investment
This campaign is open for investment
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4º Esq
1070-289 Lisboa
Portugal
© 2025 Goparity
GOPARITY (www.goparity.com) is a platform of crowdfunding by loans (crowdlending) managed and owned by Power Parity, SA, a public limited company, with number 514373822, and registered office at Rua Filipe Folque, 2, 1st floor, 1050-110 Lisbon (Portugal), licensed by the regulatory and supervisory body CMVM (Portuguese Securities Market Commission), under Regulation (EU) 2020/1503 (European Crowdfunding Regulation).
The payment services available through the platform are provided by MangoPay SA, a registered electronic money institution based in Luxembourg and supervised by the CSFF (Commission de Surveillance du Secteur Financier), registered with Banco Portugal (the Portuguese regulator) under no. 7830.
Investments in crowdlending carry a risk of a partial or total loss of the funds invested. The return on your investment depends on the project's success developed through the campaign in which you invest. Your investment is not covered by the deposit guarantee schemes established by Directive 2014/49/EU nor by the investor compensation schemes established by Directive 97/9/EU. Please consider all risks before investing and carefully read the Key Investment Information Sheet (KIIS) provided to you before investing.