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100%
25.000 €

100% funded by 341 investors

Green Memorial

Location Pin Svg
Coimbra, PT

instalment

monthly

term

1 year

yearly interest

5.5%

risk rating

C+

The most difficult of moments in harmony with the environment.

Description

CRE-MAR seeks to innovate how we deal with death both from an environmental and a bureaucratic standpoint. The goal is to simplify a difficult and long process for those in mourning, offering complete and 100% online service, and to ensure greater sustainability in funeral ceremonies, using cremation and urns made of biodegradable materials.

Among 100 companies CRE-MAR was distinguished as the best start-up at ROAD2WEBSUMMIT in 2021.

The funds raised through this campaign will be used to finance the company's expansion so that more families can access this simpler, greener service.

The company seeks to ensure safety and proximity when honoring a loved one, offering a service that focuses on harmony with the environment. The promoter is innovating a very important service, but one that has been stagnant for decades. It is also investing in the digitalization of processes and in various ways to honor the dead, through the production of diamonds using cremation ashes and through memorial services.

CRE-MAR is committed to sustainability, recognizing the important role that the funeral industry plays in the transition to a more sustainable world. Its sustainability strategy is based on direct cremation and involves urns made of materials that come 80% from recycled paper and cardboard. The result is less cemetery occupation and no contamination of the soils and waters. Read more about this topic on the site.

The Impact

Direct Impact

  • Reduction of CO2 emissions: By using environmentally friendly urns that are 80% derived from recycling paper and cardboard, cremation through CRE-MAR requires only half the gas and time than when using wooden urns. The reduction in time required and energy used represents energy savings and a reduction in CO2 emission when compared to a traditional cremation performed with wooden urns that are decorated. In the future, CRE-MAR plans to implement resomation, a currently available method of cremation with less environmental impact.
  • Promoting simplified a service: by providing a 100% online, complete service for direct cremations, CRE-MAR simplifies logistical issues and minimizes bureaucracy for people in times of loss.

Indirect impact:

  • Reduced environmental impact: CRE-MAR only processes cremations and does so by offering a more affordable single price. This prompting, a method with lower environmental impact when compared to the traditional burial process. Cremation contributes to avoiding overcrowding in cemeteries while avoiding the contamination of soil and groundwater with liquid pollutants from traditional embalming and burial processes.

CRE-MAR's solution to reduce CO2 emissions and save energy by using environmentally responsible urns represents a breakthrough in the transition to a future where more sustainable alternatives for dealing with the aftermath of death will be affordably available. However, it is important to note that CRE-MAR, as a funeral services company, operates in a limited context when it comes to innovating and choosing partners, since the crematoriums with which it associates operate on a license basis and exist in small numbers.

Sustainable Development Goals

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Financial viability

The loan will be paid back through the promotor's sales and  CRE-MAR is in the process of raising venture capital.

Finally, the promoter is a sole proprietorship company (ENI), therefore there is no need for a pledge since the sole shareholder is personally liable for the entity's debts.

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Download Key Investment Information Sheet

The Promoter

About IMPARTIAL DIMENSION - UNIPESSOAL LDA

Business Model

Active since

Fiscal country

PT

Operating In

Industry

Communication

Women Shareholders

No

Updates

2022-08-17

Change in the project's promoter company

The promoter Vitor Miguel Gama Oliveira has constituted a commercial society which assumed the development of the brand CRE-MAR and the loan Green Memorial. Thus the company Impartial Dimension - Unipessoal LDA, is the new loan’s promoter.

However, the original borrower, Vitor Oliveira, with the new company, will remain liable for the satisfaction of the amounts loaned.
The payments plan and other contractual conditions will not suffer any alterations and will remain as available in the Loan Agreement.

2022-05-08

First payment

First instalment was paid to all the investors

2022-04-08

100% funded

341 investors successfully raised 25.000€

2022-04-05

Open for investment

This campaign is open for investment

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