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The first and largest organic supermarket in Setúbal wants to grow and innovate (again)!
Eight years ago, when little was said and done with regard to bringing organic and sustainable products at a fair price to Portuguese tables, Paula and Emanuel, moved by their passion for Macrobiotics and healthy food, opened a small organic supermarket in front of Jardim do Bonfim, in Setúbal.
Since then, Gasshô has grown and more than tripled in size, consolidating its position as the leading supplier of organic food in the city and surrounding areas. The goal now is to continue growing and to focus on scale, strengthening the community, and sharing knowledge to support innovation and entrepreneurship.
This is Gasshô's second campaign after raising 31.000€ in the first campaign. The goal is to raise 70.000€ (up to 100.000€) through this second campaign.
The funds raised through this campaign will be used to:
Ghassô considers that at a time when we all feel the impact of global problems like the pandemic and war, it is important to support the growth, autonomy, and resilience of local economies for the sake of food sovereignty. 
The store currently has a lot of unused space, practically 400mts2 are spare. In addition to the business plan that foresees an optimization of what already exists, Gasshô will expand its business to other areas as a way of cross-selling. This will include increasing the product offer and optimizing current waste (namely food waste of fresh produce).
The store has 2 floors each with about 300mts2.
Floor 1 - Will accommodate the Supermarket, and a coffee shop:
Healthy organic "quick" lunches and snacks to take advantage of the current customer base that already uses the supermarket. The idea is to invite clients to enjoy the comfort of freshly prepared snacks, increasing the average ticket per customer and providing access to healthy and organic food in the region.
Floor 0 (Basement) - Will accommodate the Mini Incubator and the self-made product factory:
Mini incubator for startups with 25m2, that can host up to 4 projects for the development of new sustainable businesses related to the agri-food industry. As a trainer and mentor of hundreds of projects, Barbara (one of the members of the team) will create an opportunity for the development of the best business ideas in a safe and structured space for them to flourish in a financially sustainable way. The incubator will also participate with investment for these startups.
A space for the production of food products with their own brand to be sold in the supermarket and via resellers (such as pasta, vegetable-based proteins, kombucha, and bread). Taking into account that the great majority of organic processed products are imported mainly from Germany and Italy, there is a need for Portugal to create autonomy and better prices in this market.
Gasshô's history of nearly a decade of operation in this area has allowed them to clearly identify certain food segments where high demand and shortage of supply create the opportunity to increase profit margins and sell to other supermarkets, expanding the scope of the business. Gasshô believes that scaling the bio market, is scaling benefit for all!
Gasshô hopes to continue its path of sustainability and promotion of a healthy lifestyle, cooperating with local and national suppliers, and above all developing this continuously growing sector.
Watch this video (in Portuguese) for more details about the project:
Note: The first campaign raised €31.000 but the initial plan was to finance €160.000. Due to the slow financing, attributed to the long maturity of the project, the
promoter decided to reduce the campaign amount to 31.000€ and begin a new campaign with a lower maturity. This second campaign has an initial goal of
70.000€ but the loan amount can be increased up to 100.000€.
Direct
Indirect
Founded in 2013, Gasshô is a Portuguese retail company, that has its headquarters in the city of Setúbal, where it occupies a store with more than 300m2. The company owns the brand Gasshô, the website Gassho.pt.
"Gasshô is an organic produce store, open with every sun since November 2013.
We have bread, vegetables, fruit, yeast, wines, teas, vegan, macrobiotic, and gluten-free products, cosmetics, and smiles from ear to ear.
The store you see is only the leading edge. The less visible part of the cycle includes a family farm and several partners, and farmers who respect the planet and our biodiversity.
Our (and your) store is inspired by the gesture of joined hands - gasshô - that symbolizes greeting, gratitude, and respect, sentiments that guide our daily lives."
This is a family business that has contributed to the development of the organic market in the region and in the country. Consistently maintaining a somewhat conservative policy of solidity, it has developed its value and grown its business consistently and has acquired the trust and loyalty of its customers.
Meet the team:
Barbara is a social entrepreneur, with an undergrad and a graduate degree in management from NOVA SBE, she has over 10 years of academic and professional experience in sustainable consumer behavior. Barbara also holds a Ph.D. in marketing for conscious consumption, having developed "The Good Business Model", a methodology, for creating and improving conscious businesses, that has been implemented in eight national business incubators and accelerators (among which, three of Turismo de Portugal – Green Up, Tourism Up and Taste Up), impacting more than 200 entrepreneurs in Portugal and Brazil in 2019. As a coach and mentor of social innovation projects, she dedicates her life to transforming the national sustainable and regenerative ecosystem. Barbara also co-funded Biovilla (Goparity's campaign promotor in Biovilla is growing I and II).
Diego has a bachelor's degree in advertising and marketing from the Universidade Catolica in Rio de Janeiro, and a master's degree in environmental and sustainability studies from ISCTE. He opened his first company while still in college and since then has undertaken projects in various fields, including the social sector as co-founder and project director of Conexão Lusófona. He has experience working in financial markets, marketing management, real estate, forestry, and beekeeping. Diego is very passionate and a practitioner of healthy eating, he has been studying and following the sustainable food sector for over 20 years.
Promoter website
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