Culture Channel
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https://goparity.com/projects/culture-channel-173

Culture Channel

Portuguese streaming platform for cultural content.
Investment overview
Impact category
Social economy
Investment type
Loan
Yearly interest
4.46
%
Term
36
months
Risk level
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https://goparity.com/projects/culture-channel-173

Description
Impact
Financial viability
Promoter

Founded in 2019, Letrasímpares, Lda, is a company that aggregates a series of brands whose business areas focus on the publishing market, content production, and coworking.

The company managed to raise 187,110€ through a European fund, granted by the Ministry of Cohesion, the +Coeso fund. The funds raised through Goparity are intended to be used as an advance since the amount of the +Coeso fund will be released in tranches between 2021 and 2023.

The 25,000€ raised will be used to purchase audiovisual and live streaming gear to broadcast live content on Canal Cultura, which is scheduled to launch on January 8, 2022. The funds will also be used to hire three people who will be based in the Alto Alentejo region, at the Cowork BC8 space in Elvas, another project created under Letrasímpares.

According to Paulo Lavadinho, the founder of the project and Executive Director of Letrasímpares, the channel aims to be the "Netflix of culture", a non-linear television platform with OTT technology (Over the Top), better known as streaming. A custom channel accessible by all digital devices: Smart TV, Tablets, Smartphones, Laptops, and Desktops. Available for Android, IOS, Android TV, Apple TV, and Web.

What is the impact?

Direct:

  • Creation of job opportunities: by funding the Culture Channel, three jobs will be created, aiming to retain talent in the areas of journalism, tourism, and management in the Alto Alentejo region. 
  • Supporting entrepreneurship, creativity, and innovation: with an investment in the entrepreneurial and creative scene of the Alto Alentejo region, which is the sub-region of the Alentejo with the largest population decrease in the country.

Indirect:

  • Promoting local development: hiring workers based in the Alto Alentejo region will encourage the development of the region. The promoters of the project are hiring regional services and purchasing local products primarily. In addition, they will be live streaming the first Conference on Alto-Alentejo’s Growth, to reverse the region's depopulation situation. 
  • Promotion of arts and culture: alongside making non-mainstream European and world cultural content available, Canal Cultura will also focus on promoting regional and Portuguese culture. Access to cultural content is considered a promoter of human welfare and education.

Impact indicators

1
jobs
created by our projects

Contribution to the Sustainable Development Goals

About the Promoter

About
LETRASÍMPARES LDA

Letrasímpares, Lda was created in 2019 by Paulo Lavadinho. Currently, the company has more than 15 people working on several projects. The entrepreneur was a journalist in RTP, Rádio Renascença, Jornal O Independente and is currently executive director of Letrasímpares.

Despite having the headquarters in Lisbon, the company's director intends to keep a development hub in Elvas (UNESCO World Heritage Site), in order to be located in the region they intend to help develop. Some important steps in this direction are the culture channel, which wants to position itself as the "Netflix of Culture", and the almost ready Cowork BC8 in Elvas, the first coworking space in Alto Alentejo. Some other initiatives include the first edition of the Conference on Alto-Alentejo’s Growth (which should happen every two years) and the first Literary Festival in Alentejo, which will take place on May 4 and 8, 2022.

The Conference on Alto-Alentejo’s Growth will be available in streaming on the platform https://empreendedores.com.pt/ from September 4.

Currently, Letrasímpares overviews the following projects:

Booksfactory (a literary publishing house), the O Clube dos Amigos do Livro (the online store for Booksfactory and Letrasímpares), the magazine Empreendedores.com.pt and BC8 Cowork, which opened last September in Elvas.

Paulo Lavadinho will also launch Canal Cultura, on January 8, 2022, a non-linear television platform with Streaming technology. A custom channel accessible by all digital devices: Smart TV, Tablets, Smartphones, Laptops, Desktops. Available for Android, IOS, Android TV, Apple TV, and Web.

In July, the company published a book by a young author with autism. In these cases, they act partially or fully on a pro-bono basis. The same is happening with a book by Sister Fátima Magalhães of the Teresian Apostolic Movement (MTA), whose proceeds will go to the social work of that movement.

Promoter website

https://www.letrasimpares.pt/

Business Model

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Campaign progress

0%

of target

2500000

Minimum

2500000

Target

2500000

Maximum

Project location
Elvas

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