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10.000 €

100% funded by 68 investors

Café Joyeux

Location Pin Svg
Lisboa, PT

instalment

monthly

term

2 years

yearly interest

4.85%

risk rating

B+

Fostering the Inclusion of Intellectual Difference in the Community

Description

Café Joyeux is the first family of solidarity and inclusive cafés/restaurants in Portugal to employ and train people with intellectual and developmental disabilities (IDD). The brand already has 4 locations open - in S. Bento, Edifício Ageas Tejo, Cascais, and Telheiras (Cofidis, Natura Towers) - which employ and train 30 people with IDD.

To expand the Joyeux project throughout Portugal, Café Joyeux has created an online store so that its mission and products can reach more people across the country, thus contributing to its financial sustainability.

The funds raised through this campaign will go towards promoting the Joyeux online store by investing in paid media such as Google Search, Performance Max, Facebook, and Instagram. 

Promoting the project through these channels will allow for greater visibility and brand awareness, as well as increased sales and working capital to grow Joyeux's activity. 

To this end, the ten thousand euros will be invested to develop a phased annual strategy, from the launch phase (visibility and brand awareness) to the focus on conversion and online sales. The new online store will be advertised to the national market, and offer distinctive characteristics, a focus on social responsibility, and product quality, in what is a competitive market.

Café Joyeux has already changed the lives of 30 people and their families, has trained many more in the catering industry, and wants to continue its training work throughout the country.

The Impact

Direct

  • Promoting social and economic inclusion and reducing inequalities: the VilacomVida Association and Café Joyeux seek to provide employment and training opportunities for people with intellectual and developmental difficulties who, due to the conventional working environment, find it very difficult to enter the job market and become autonomous.

Through theoretical and practical vocational training in the catering sector adapted to participants with disabilities, the VilacomVida Association and Café Joyeux provide training and a Professional Qualification Certificate as a multipurpose catering agent recognized by the professional sector.

Since 2020, 116 people have been supported in VilacomVida's different programs. 45 people with IDD have been accompanied on their career path by the association, 35 people have obtained professional training, and another 11 people have taken part in other "On-the-job" and "Cooking with Soul" programs.

  • Creating fair work opportunities for all: People with intellectual and developmental disabilities (IDD) who work at Joyeux have a paid employment contract, and also benefit from a free training program for families, which trains multi-skilled employees in the catering sector: kitchen, barista, table service and cashier. After the 2-year training, to obtain their diploma as multi-skilled employees in the catering sector, the employee is offered an open-ended contract.

Since 2021, 20 people with DID have been hired at partner companies such as SONAE, FUJITSU, Banco CTT, Colégio o Nosso Jardim, Craveiral, Cozinha com Alma and Mercearia André. At Café Joyeux, 11 people are currently employed and 15 are in the process of being hired.

  • Equal and universal access to quality education: Education and training models in general are planned without taking young people with IDD into account, which leads to very significant dropout rates. This is directly linked to a subsequent lack of employment and inactivity, which increases the risk of poverty and social exclusion. With the training, people with IDD have access to a methodology aimed at inclusion developed by the VilacomVida Association. The methodology, called the Intervention Model for Autonomous Living (MIVA), seeks to train people to work in a profession, to help them sign an employment contract and to accompany them in the first years of their careers.

Indirect

  • Increase in the quality of life of people participating in the programs: in June 2021, the impact of the Vila com Vida programs was measured with 41 young people to obtain the biopsychosocial index after participating in the intervention. The results obtained showed a positive change in this indicator in 34 people, demonstrating that they had significantly improved their quality of life.
  • Partnerships for development: for the work of the VilacomVida Association to have an impact on more and more Portuguese families, VilacomVida is committed to networking. On-the-job projects, in Cozinha com Alma, the Follow-up program in inclusive recruitment processes - some companies are followed up with the help of other IPSS, such as Cercica, Valor T, Pais em Rede, Fundação Liga, Crinabel, Quinta Essência, Cadin, among others - so that more people have the opportunity to have a decent job and an independent life.

Impact Indicators

Metrics Svg

116

people impacted

Sustainable Development Goals

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8 image
10 image

Financial viability

The investment of €10,000 in marketing is expected to lead to an increase in sales of approximately 12%. The loan will be repaid to the investors with equity.

Download the Financial Statements for the promoter here: Financial Statements - Associação VilacomVida.pdf

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Download Key Investment Information Sheet

The Promoter

About VilacomVida

The promoter of the campaign is the VilacomVida association, a non-profit IPSS (Private Social Solidarity Institution) founded in 2016 by a group of parents of children and young people with Intellectual and Developmental Disabilities (IDD), namely Trisomy 21, Autism Spectrum Disorders, among others.

VilacomVida shows that people with IDD, provided they have the right conditions and opportunities, can develop talents and skills that allow them to be included in society, have a job, and a happy and independent life. 

Café Joyeux in Portugal is a company based in Lisbon, fully owned by the VilacomVida, whose mission is to bring society closer to difference so that it ceases to be seen as so. They are committed to showcasing the talents of people with IDD, using an innovative, sustainable, and inclusive training model that will enhance employability for future autonomous generations and a plural society.

The Joyeux cafés-restaurants and creating new social businesses are the main action tools for implementing this mission towards sustainability.


Café Joyeux's story in Portugal began when the President of VilacomVida, Filipa Pinto Coelho, became pregnant with Manuel, a child with Trisomy 21, who is now 7 years old. It was the fear she felt during her pregnancy that led her to develop a strategy of outreach and positive communication of the abilities and talents of people with IDD, so that others could discover, and not reject, out of fear or prejudice, the opportunity to meet or employ someone in this spectrum. 

The project was created to bring intellectual difference to the center of the community, thus increasing opportunities for healthy social and professional integration. The Association aims to change the way people look at (d)efficiency and change the concept of economic performance. In its work, Café Joyeux Portugal has several important partners such as Café Joyeux France, Ageas Seguros Portugal, Cascais City Council, Brisa, Banco Santander, BNP Paribas, MEO and Cofidis Portugal.

They have been recognized with various awards and distinctions: Partnerships for Impact (2020); BPI La Caixa Prize (2020), CEPSA Social Value Prize (2021), Plus + Fund (Casa do Impacto, SCML, 2023); Deloitte Pact Fund (2020), Vinci Prize for Citizenship (2021), Auchan Foundation Prize (2022).

The team

Filipa Pinto Coelho

linkedin
CEO

Co-founder of the pioneering project for the inclusion of people with intellectual and developmental difficulties - Associação VilacomVida - a + Valia na Diferença and CEO of Joyeux Portugal. She has a proven track record of working in the management consultancy sector. Skills in Marketing Management, Digital Strategy, Negotiation, Commercial Planning and Sales. And with a Digital Marketing for Executives course focused on Digital Marketing from ISEG - Lisbon School of Economics & Management.

Sofia Baião

linkedin
CFO

He has a degree in management and more than 20 years of financial and human resources experience in high-quality projects: governance, compliance, ensuring a positive and long-term social, environmental and economic impact. Two years ago, he began working in the field of entrepreneurship, supporting projects in their different market phases, both investors and entrepreneurs. He currently works as CFO of the VilacomVida Association.

Matilde Páscoa

linkedin
Brand Manager

Professional experience in brand management and sustainability, with a degree in Management from Católica SBE and a master's degree in Sustainable Development from Uppsala University. She is interested in challenges that integrate a strong human and creative component in sustainable businesses. She enjoys working with and helping people to grow, making a point of sharing her knowledge and putting her creativity at the service of the team, always with the aim of aligning business practices with the principles of sustainability. She currently works as Brand Manager at Joyeux Portugal.

Business Model

As Café Joyeux is a café-restaurant family that employs and trains people with intellectual and developmental disabilities, its main activity is selling coffee and snacks in its physical stores. In addition, Café Joyeux offers other services such as catering, privatizing cafés for events, selling merchandising through its physical stores and online store, and its own brand of coffee beans and capsules, also available for sale in physical stores and the online store.

The promoter's sales channels are Café Joyeux's physical stores and the joyeux.pt online store.

Its main customers are divided into B2C and B2B. In the physical stores, the customer who consumes meals is typically a B2C customer, as well as in the online store when purchasing merchandising and coffee products. For all other services such as catering, in-store privatization, and the sale of coffee products, the target audience is a B2B customer.

Active since

2016

Fiscal country

PT

Operating In

Industry

invest.industries.hospitality

Number of Goparity Loans

1

Women Shareholders

Yes

Updates

2024-01-20

First payment

First instalment was paid to all the investors

2023-12-19

100% funded

67 investors successfully raised 10.000€

2023-12-18

Open for investment

This campaign is open for investment

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