Share
75.000 €
100% funded by 692 investors
50 Rebels II
Torres Vedras, PT
instalment
monthly
term
3 years
yearly interest
6.25%
risk rating
C+
Pedals into the future: strengthening the headquarters in Portugal.
Description
50 Rebels is a Portuguese e-bike manufacturer with a mission to bring sustainable and innovative transportation solutions to the world. As a brand that keeps as much of its value chain in Portugal as possible - from design to assembly - they are committed to strengthening their headquarters in Torres Vedras to continue innovating in e-bike manufacturing.
This is the promotor's second campaign, after successfully funding €50,000 to produce a dedicated fleet of 50 Rebels bikes to transform the daily commute of employee communities from different organizations (50 Rebels I).
The promotor is now seeking working capital to support the acquisition of production materials, among others:
- expand and centralise their warehousing - acquisition of warehousing equipment
-
invest in R&D capabilities,
-
obtain the Portuguese innovation certificates by ANI,
-
add additional stock to the expanding product portfolio.
- acquire more material for the production of electric bicycles (frames, motors and batteries)
The Impact
Direct
- Promotion of local industry and employment: the 50 Rebels bikes are produced mainly by Portuguese manufacturers, with its main factory and assembly in the town of Águeda, and seat production in the town of Famalicão. The local production promotes and boosts the Portuguese industry, which in turn, generates employment. With the financing of this project, the production capacity is increased.
- Promotion of innovation and entrepreneurship: with the recognition of the ANI (Portuguese National Agency for Innovation), 50Rebels will have its activity in the technology sector recognized, in which it carries out research and development (R&D) activities aiming at the creation of new or improved products or services and processes.
Indirect
- Decarbonization of transport and cities: The use of electric bikes for daily commuting contributes to decarbonizing cities and improving air-quality since they are non-polluting methods of transportation. Also, each electric bike used for daily commuting to work avoids on average 243 kgs of CO2 emissions per year, in comparison with the use of a diesel car, which is the equivalent of the absorption of 11 trees yearly.
- Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from exercise.
- Promotion of sustainable cities’ infrastructure: the financing of this project contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.
- Promote accessible and sustainable transport systems: the financing of this project can empower people in their daily locomotion, with access to sustainable transport systems.
Contribution to the Sustainable
Development Goals
Sustainable Development Goals
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Financial viability
The loan is expected to be repaid using revenue from the company's regular operation and sales. Additionally, the funds will be invested in projects that might unlock further R&D funding and access to the Speed-Pedelec market, increasing their target market size.
Download Key Investment Information Sheet
Guarantees
Pledge from the majority shareholder - Andreas Koloska
The Promoter
About 50 REBELS COMPANY, LDA.
50 Rebels Company, Lda has been producing electric bicycles in Portugal since 2020. Their small but dedicated team of 7 has been conquering Europe from their headquarters in Torres Vedras (Portugal) with their unique bike design and strong branding. From their very beginning, 50 Rebels pledged to locally produce as many products and pre-products as possible. This led to frame manufacturing in Anadia, seat manufacturing in Famalicao, and rack manufacturing in Torres Vedras. Committed to making its products more sustainable, 50 Rebels is introducing a circular lithium battery usage scheme in 2023 with partners in Portugal and France.
This small and unique Portuguese company wants to continue to help change urban mobility in Europe by reaching people that haven’t been in the bicycle market before. The recent launch of the V-Series, 50 Rebels' second product series, is continuing to change the perception of what electric bicycles should look like and make urban and suburban riding easier, safer, and more fun.
The promotor produces high-quality bikes in Portugal that are especially suited for hilly areas with tough roads, potholes, and tramlines. The design and specifications of 50 Rebels bikes have been successfully introduced in several European countries through an e-commerce strategy and selected partners. At the brand's core, there stand flagship stores and shop-in-shops in cities such as Amsterdam, Berlin, Porto, Valencia, Zurich.
The team
Anna Schneeberger
With more than 8 years of retail- and customer support experience in Switzerland, Norway, Denmark, and South Africa, it was time to put her experience to work: in 2019, Anna co-founded 50 Rebels with Andreas and made it what it is today: a customer-focused electric bicycle brand.
Andreas Koloska
After 15 years in Marketing Management and Business Development, this 36-year-old Swiss moved to Portugal to start up his own business. Coming from Copenhagen he saw the possible symbiosis of the bicycle-producing country Portugal and the invention of moped-style e-bikes and made it happen: a Portuguese e-bike brand that takes on the European market and keeps the added value in Portugal.
Business Model
50 Rebels began as an electric bicycle company with a pure direct-2-consumer strategy through its strong e-commerce presence. Towards the end of the Covid-pandemic, they started to mix it up and added a b2b-retail model to their European distribution strategy as well as a stronger presence in the Hotel and Tourism sector in their home market in Portugal. In 2022 the sales are approximately equally distributed between D2C and B2B sales making them more resistant to market disturbances.
As an organization 50 Rebels focuses on vertical integration as much as possible, leading to the control of manufacturing, assembly, and distribution, ending in a favorable gross margin and strong brand security. With the opening of flagship stores (Porto, Valencia, Torres Vedras) or shop-in-shops (Zurich, Paris, Berlin, Amsterdam, Mallorca, Madeira) the control of the value chain is being extended every year.
Most 50 Rebels bikes are sold in Portugal, France, Germany, and The Netherlands.
Active since
2019
Fiscal country
PT
Operating In
Portugal and the EU
Industry
Mobility
Number of Goparity Loans
3
Women Shareholders
Yes
Website
https://www.50rebels.com/Updates
2024-10-31
The project has been successfully implemented while payments are ongoing
50 Rebels has completely employed the funds from this loan to improve their production capacity. The promoter has centralised their warehouse in Torres Vedras, Portugal, installed their own assembly capacities, and launched a new bike model focused on families and their cargo-needs.
With the increased working capital from the loan, 50 Rebels could strengthen partnerships with local suppliers and start preparing to further increase the warehouse into a service-, assembly & logistic hub. The promoter was also able to hire young local employees and give them their first job opportunity in a modern and future-oriented industry.
It resulted in reaching 100% of accessories made in Portugal, and rising the value added with Portuguese companies in each bike from 30% to 40%.
50 Rebels is launching a third fundraising campaign to source the bikes’ batteries also directly in Portugal, reaching 67% of added value with Portuguese companies, per bike. Check it out at 50 Rebels III.
2023-06-27
First payment
First instalment was paid to all the investors
2023-05-09
Open for investment
This campaign is open for investment
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