50 Rebels

Direct

• Promotion of local industry and employment: the 50 Rebels bikes are produced mainly in Portuguese manufactures, with its main factory and assembly in the town of Águeda, and seat production in the town of Famalicão. The local production promotes and boosts the Portuguese industry, which in turn, generates employment.
• Decarbonization of transport and cities: The use of electric bikes for daily commuting contribute to decarbonize cities and improve air-quality, since they are non-polluting methods of transportation. Also, each electric bike used for daily commuting to work avoids in average 243 kgs of CO2 emissions per year, in comparison with the use of a diesel car, which is the equivalent to the absorpion of 11 trees yearly.
• Promote accessible and sustainable transport systems: the financing of this project can empower people in their daily locomotion, with access to sustainable transport systems.
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Indirect

• Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from the exercise.
• Promotion of sustainable cities’ infrastructure: the financing of this projects contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

50 Rebels Company, Lda has been producing electric bicycles in Portugal since 2020. Their small but dedicated team of 7 has been conquering Europe from their headquarters in Torres Vedras (Portugal) with their unique bike design and strong branding. From their very beginning, 50 Rebels pledged to locally produce as many products and pre-products as possible. This led to frame manufacturing in Anadia, seat manufacturing in Famalicao, and rack manufacturing in Torres Vedras. Committed to making its products more sustainable, 50 Rebels is introducing a circular lithium battery usage scheme in 2023 with partners in Portugal and France.

This small and unique Portuguese company wants to continue to help change urban mobility in Europe by reaching people that haven’t been in the bicycle market before. The recent launch of the V-Series, 50 Rebels' second product series, is continuing to change the perception of what electric bicycles should look like and make urban and suburban riding easier, safer, and more fun.

The promotor produces high-quality bikes in Portugal that are especially suited for hilly areas with tough roads, potholes, and tramlines. The design and specifications of 50 Rebels bikes have been successfully introduced in several European countries through an e-commerce strategy and selected partners. At the brand's core, there stand flagship stores and shop-in-shops in cities such as Amsterdam, Berlin, Porto, Valencia, Zurich.