Ballūta’s core mission is to encourage sustainable and responsible consumption and production patterns.
The brand is an advocate for animal wellbeing and the protection of biodiversity, which is why they produce vegan shoes with no animal-derived materials, such as leather, fur, wool, silk, bees wax, feathers or animal-based glues.
They put in a big effort in promoting responsible and conscious consumption by creating fashion that is trans-seasonal and that their customers can cherish for a long time. Their designs can cross hemispheres seamlessly. Every year, they launch a new collection, while every style created before remains available.
Also embedded in the brand’s DNA is a constant search for the best eco-friendly, man-made and natural raw materials available with the lowest carbon footprint possible. The great majority of materials they use are certified and produced in the EU, helping reduce their carbon footprint by sourcing locally and reassuring them that they comply with sustainability and labour standards as well as producing minimal waste.
Ballūta business model is completely aligned with the 12th Sustainable Development Goal of the United Nations: to Ensure Sustainable consumption and production patterns. They are contributing to improving the number of countries with sustainable consumption and production and to reducing material footprint, per capita and per GDP.
Ballūta’s mission is to create shoes that respect animal rights and protect biodiversity and ecosystems. This is why all their shoes are vegan, excluding all animal-derived materials like leather, fur, wool, silk, bees wax, feathers or animal-based glues, which guaranteed the promoter the "PETA-approved Vegan” certification. The constant search for high standard materials with a low carbon footprint is part of Ballūta’s DNA, which is why the brand mostly uses materials that are produced in Europe, and that comply with high sustainability and labour standards while producing minimal waste. To this constant search for sustainable and innovative resources is joined manufacturing of excellence in Portugal.
The goal of this project is to fund Ballūta expansion to new and bigger markets, such as New York City or Milan. The funds will be mostly used in marketing, communication and research. The predicted actions are as follows:
Public Relations and Media agency in New York in order to guarantee they are featured in magazine articles, specialized websites, showrooms and other events connected to sustainable fashion
Communication campaigns in media outlets such as Vogue UK
Specialized digital marketing
Influencer marketing on social media
Participation in international fairs (such as Mican Milano 2019) – costs with transportation (people and products, accommodation, room rental)
Spring Summer 2020 advertising campaign that should be presented in Milan in specialized media in September 2019
Other prospect actions in strategical markets
Payments Status: On time