Solar Prazeres da Terra

Direct 

• Contribution to the decarbonisation of Portugal, avoiding CO2 emissions: With a total production of clean energy of over 248 MWh per year, the solar plant will avoid the emission of more than 34 tonnes of CO2 per year. This is equivalent to the CO2 absorption of 1550 trees.
• Cost reduction for the end customer: decentralized energy production through renewable sources, close to the place of consumption, helps to avoid distribution costs, this being the most competitive option. In addition, the company's lower dependence on the national grid makes it less vulnerable to price fluctuations and tax charges.
• Support of electric mobility: through the installation of chargers for electric vehicles, the project supports e-mobility.

Indirect

• Promoting sustainable business: the project developed for Prazeres da Terra is an example of the applicability of solar power for any business, and in this case serves as a benchmark to similar industries, an important step towards sustainability for businesses in Portugal.
• Support for the decentralization of investments in Portugal: the city of Chaves, where the installation will happen, in the northern region of Portugal classifies as a less developed region in the country. Thus, sustainable investments in the region are needed to strengthen the economy and the community and prepare it for the future.

The promoter, PRAZERES DA TERRA is a company founded in 2006 in Chaves, Portugal, driven by the dream and knowledge of its managing partner Jorge Santos. Throughout its almost 20-year history, the project has grown steadily and won several awards and distinctions.

Prazeres da Terra is focused on the production and marketing of regional products, mostly savoury pastries, the most recognized product being the "Pastel de Chaves" with  IGP (Protected Geographical Indication).

The company began its partnership with the SONAE group (one of Portugal's major multinationals) two years ago, selling Pastel de Chaves to Bagga stores. In 2009, due to its growth, Prazeres da Terra moved their headquarters to the Chaves Business Park.

In 2015, Prazeres da Terra was awarded the IGP certification, which acted as a lever to broaden its range of partners and clients, including large groups - such as Pingo Doce, Aldi, Lidl, El Corte Inglês, and Auchan - and references in the restaurant and hotel sector - such as Ibersol, Casa dos Frangos and the Solverde Group.

To mark a closer presence in its host city, Prazeres da Terra opened its store in Rua Maria Rita, in Chaves in 2021. Today, it is a reference point for locals and visitors who want to try Pastel de Chaves or other products produced by Prazeres da Terra and its partner companies. 

Committed to innovation, food safety, and sustainability, in 2023 the company began expanding its production unit and acquiring new equipment, as well as launching an app to sell items such as freshly made Pasteis de Chaves, under the motto "Fresh and Good".