Origen Suroeste
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Origen Suroeste

Eco‑residential and hospitality development
Investment overview
Impact category
Investment type
Loan
Yearly interest
8.05
%
Term
84
months
Risk level
The Risk Rating is the result of our credit risk assessment, which looks at the promoter’s financial strength and the project’s viability. It’s shown from A+ (lowest risk) to D (highest risk) and helps you compare projects and make informed decisions.
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Description
Impact
Financial viability
Promoter

What will you be financing?

Vallata is a Colombian organic citrus producer and exporter. Vallata is focused on the sustainability of their processes and the social impact of their activity. In addition to agriculture, the Santamaría family group, which owns Vallata, also develops real estate projects through Origin Land Company, its affiliated entity dedicated to sustainable land management and tourism.

The funds raised through this campaign will finance the next phase of Origen Suroeste, a 326‑hectare eco‑residential and hospitality community in Santa Bárbara, near Medellín, Antioquia. Developed on land previously used for cattle grazing, the project is transforming degraded areas into restored ecosystems and high‑quality living spaces.

This financing will support seven strategic areas, including the development of a boutique hotel, installation of electrical and hydraulic infrastructure, wastewater treatment systems, construction of internal roads, and common‑area facilities. The hotel will also serve as a sales office and hospitality hub, creating synergies between tourism and real estate sales.

The project will include residential lots and a boutique hotel, designed to integrate hospitality with real estate sales. Common areas such as a clubhouse, equestrian center, tennis courts, and a golf practice range will be developed in line with the region’s ecological context.

By integrating real estate development into its diversified business model, Vallata aims to contribute to sustainable land use while expanding opportunities for local communities and investors.

The promoter’s goal is to raise a total of 800.000,00€ to finance the project. This is the first campaign to do so. 

This is the promoter’s fifth campaign, after four successful financings in the citrus sector: 525.500€ in Lime Packing House to co‑finance the construction of a cutting‑edge lime packing house in Valle del Cauca, 370.000€ in Lime Packing House II to support the promoter’s export business, 350.000€ in Lime Packing House III to scale operations across six citrus farms, and 200.000€ in Vallata Growth to continue financing productivity improvements across the farms.

What is the impact?

Promoting the creation of green Jobs: This loan will create 50 additional jobs  in the permanent structure of the hotel in the following fields: hospitality, farm management, environmental conservation team, administrative and finance team.

Promoting equitable access to drinking water: Two water treatment plants, financed by the loan, will be installed supplying the hotel and donating surplus capacity to the town of Bellavista, providing clean drinking water to over 200 residents. 

All the wastewater generated onsite will also be treated, with at least 70% being reused for agriculture. The site is off grid for wastewater, making this infrastructure essential.

Promoting integrated water management practices: A water collection system will be installed in rooftops and permeable surfaces directed to dedicated cisterns to be used for agriculture, cattle irrigation, landscape maintenance and will meet 30% to 40% of total water needs.

Promoting sustainable land use: A structural part of the project is the rehabilitation of the complex land and river basin, previously used for cattle grazing. This project consists of the conservation of 81,7 hectares (25% of the complex area) through the creation of natural corridors to protect 4 water sources and the expansion of 6 different forest pockets.

Impact indicators

50
jobs
created by our projects
82
hectars
of sustainable water and land management
200
people
impacted

Contribution to the Sustainable Development Goals

About the Promoter

About
Vallata SAS

Created in 2017 by the Escobar Santa Maria family, Vallata S.A.S. is a testament to their founders' agricultural passion. 

In 2009, a family from Antioquia bet on their land and planted their first citrus tree. Over time, what started as a small plantation became a citrus exporting company. Today, Vallata has hundreds of hectares planted and managed by highly trained agronomists and many farmers. The promoter closed 2024 with 135 full-time workers. 

Under Alejandro Escobar Santa Maria’s leadership, the company has grown with operations in Medellin’s headquarters, Antioquia’s farms, and Valle del Cauca’s packing facilities.

The promoter's main activities are the production and sales of citrus fruits, especially limes, oranges, and lemons. From the planting of the trees in the nurseries to the delivery to the final customer. Vallata also plans to produce avocados, vanilla beans, and cashew nuts.

Main export destinations include the USA, the European Union, and the Caribbean. Their mission is to grow in the international market, contributing towards sustainable development in different regions in Colombia, specifically Antioquia and Valle del Cauca.

In addition to agriculture, the Santamaría family group also develops real estate projects through affiliated entities such as Origin Land Company, focused on sustainable land use, tourism, and community development.

To establish a production method that respects the environment, Vallata has dedicated years of effort to certify their processes, endorsing their commitment to environmental excellence and social responsibility:

  • Global G.A.P: sets standards for agricultural production, covering aspects such as food safety, product quality, environmental management and worker health, safety and welfare.
  • Global G.A.P GRASP: assesses aspects such as working conditions, worker training and participation, occupational health and safety, and compliance with local labor legislation.
  • Mayacert Ecologic Standard: sets standards for environmentally friendly production, ensuring compliance with specific ecological criteria to promote sustainability.

Promoter website

https://www.instagram.com/vallata_sas/

Team

[{"id":219,"promoter_id":328,"name":"Alejandro Escobar","description":"After finishing his bachelor's in Business Management Alejandro became Colombia's first organic orange grower and exporter to Europe, co-founded a major agricultural startup, and later focused on expanding his family's business, Vallata.","link":"https://www.linkedin.com/in/alejandro-escobar-santa-mar%C3%ADa-aa006b56/","role":"CEO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/665/9d5/b80/6659d5b80bbba483377902.jpeg","avatar_id":144116},{"id":220,"promoter_id":328,"name":"Diego Lopera","description":"As Director of Operations and Agricultural Engineer, Diego combines financial and operational management skills to optimize the production and sustainability of farms specializing in Tahiti Lime citrus. His focus is on ensuring operational efficiency, environmental sustainability, and product quality in all operations.","link":"https://www.linkedin.com/in/diego-mauricio-lopera-mar%C3%ADn-6600721a4/","role":"COO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/665/9d4/a8c/6659d4a8c33e9034145512.jpeg","avatar_id":144114},{"id":221,"promoter_id":328,"name":"Rafael Santa María","description":"Rafael leads the development of new business models and ensures that every project is executed with excellence. He has directed initiatives in livestock management, sustainable agriculture, and rural development, bringing a strategic vision that integrates growth, efficiency, and long-term impact.","link":"","role":"Co-founder","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/692/84c/0f5/69284c0f5b34c535104407.jpg","avatar_id":206837},{"id":222,"promoter_id":328,"name":"Maria Fernanda Díaz","description":"With a solid background and over 6 years of experience coordinating administrative and accounting tasks, Maria Fernanda's proactive and detail-oriented approach enables her to optimize company resources and ensure the fulfillment of organizational objectives.","link":"https://www.linkedin.com/in/mar%C3%ADa-fernanda-d%C3%ADaz-salas-3a5a02254/","role":"Management Coordinator","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/665/0b0/1ce/6650b01ce820b277520320.jpeg","avatar_id":142593},{"id":223,"promoter_id":328,"name":"María Isabel Sabas Jiménez","description":"María, experienced in managing logistical operations, is responsible for coordinating and optimizing the functioning of the property, ensuring that processes are efficient and smooth within the plant.","link":"https://www.linkedin.com/in/mar%C3%ADa-isabel-sabas-jim%C3%A9nez-36357230b","role":"Estate Logistics Coordinator","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/665/9d4/8ce/6659d48ced9c1471745296.png","avatar_id":144112},{"id":224,"promoter_id":328,"name":"Zulay Rengifo Peña","description":"With a background in Public Accounting and Administrative Sciences, Zulay combines her academic experience with her logistics management and coordination skills to ensure efficiency and quality in the plant's processes.","link":"https://www.linkedin.com/in/zulay-rengifo-pe%C3%B1a-65b868239","role":"Plant and Logistics Coordinator","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/665/9d4/846/6659d4846c40a073172111.jpeg","avatar_id":144111},{"id":225,"promoter_id":328,"name":"Emmanuel Muñoz","description":"Emmanuel is a Certified Public Accountant and leads the accounting department. With experience in the financial sector, he is responsible for ensuring the accuracy of records and compliance with financial regulations.","link":"","role":"Head of Accounting","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/692/84a/775/69284a7754bcf524756786.jpg","avatar_id":206836},{"id":386,"promoter_id":328,"name":"Sara Escobar","description":"With a master's degree in Digital Marketing, Sara has led large-scale marketing projects in the food industry across Latin America, Mexico, and Spain. Her experience combines strategy, brand development, and digital execution to strengthen positioning and drive growth across multiple markets.","link":"https://www.linkedin.com/in/saraesm/?locale=en_US","role":"CMO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/692/84d/24c/69284d24cff59127211336.jpg","avatar_id":206838}]

Business Model

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