Clock(Re)Cycle

Direct

• Waste reduction through recycling and reuse: by renewing between 22 and 30 vintage and/or second-hand watches with this amount of funding, Clock (Re)Cycle makes it possible for parts that were in the process of being discarded to be used again in their original form after undergoing repair or refurbishment. An additional 6 models, completely recycled, have already been purchased for resale.
• Promoting circularity: by promoting an increase in the lifespan and cycles of use of watches - parts made from raw materials generally extracted through polluting methods - Clock(Re)Cycle proposes that even luxury watchmaking can exist in a more sustainable way. If not reused gold pieces could return to the commercial circuit, but steel pieces would be discarded in the form of waste (that is difficult to recycle since the steel you can find in watches has components that rattle radioactivity).

Indirect

• Carbon footprint reduction: with the initiative of planting one tree for each watch sold, Clock(Re)Cycle aims to reduce the negative impact of CO2 emissions from the deliveries of each piece. The planting of the trees will take place in the Sousa Valley region, and it is estimated that about 150 trees will be planted during 2022.
• Promoting sustainability in the luxury sector: being a company that has no direct competition by offering luxury and collectible products from recycling and reusing vintage and second-hand products and pieces, Clock(Re)Cycle encourages and promotes the adoption of more responsible practices in the luxury industry.

Company founded in 2021 through the young vision of its CEO, founder, accompanied by team members who bring over 40 years of field expertise. 

The project, designed by father and daughter, was inspired by the family's tradition of passing on unique pieces from generation to generation, with a focus on vintage watchmaking and reducing ecological footprints.

The brand follows trends of growing communities of collectors, the importance of personality and exclusivity, and demand for second-hand investments.

At Clock (Re)Cycle the goal is to "preserve the soul of each piece as something unique and timeless, reminding you that an investment in vintage is also an investment in the continuity of memories and

that helping the environment should be our mission and not our consequence".

Francisca Rocha - Founder & CEO

"We, the experts, technicians, and scholars, are very rigorous in our choice of brands and models. In the international market we keep up with its trends, whims and "fevers". But the most important thing is to make sure that our customers receive a piece that fills them with pride when they look at their wrist. Then we know that everything is perfect."

António Rocha – Technician and Casa da Moeda official appraiser