Promotion of cultural economic activity: strengthening trade in cultural goods and services provides stimulation for local and national markets, which in turn provides employment opportunities and promotes local production. This is especially important after the cultural sector suffered serious setbacks by the Covid-19 pandemic in the last two years, and starts now to recover. The financing of Vibes&Beats enables:

• Maintenance of 6 full-time formal jobs
• Creation of 2 new full-time jobs during 2023, for production and communication
• Boost of national cultural industry: partnering with around 80 other national companies for the realization of the events – including marketing, communication, and structures services, it encourages the cultural infrastructure.

Promotion of cultural diversity and heritage: the realization of the events promotes and recognizes national artists, cultural production, and heritage, and by bringing international artists to tour it contributes to an appreciation of cultural diversity.

Improvement in environmental responsibilities of events: the event North Music Festival produced by Vibes&Beats has begun in their 4th edition in 2022 to value measures to decrease the event’s environmental footprint, such as the exclusive use of reusable cups. However, the organization recognizes a longer way to go, and commit to more environment-friendly initiatives for the 5th edition of the event in 2023. Once these specific measures are set, the promoter plans to update investors.