Ethical Choice

Footwear and accessories made from waste.

Resumo do investimento

Categoria de impacto

Economia verde

Tipo de investimento

Empréstimo

Juro anual

5.85

Prazo

meses

Nível de risco

C+

Ver mais

Ethical Choice is a Portuguese manufacturer of footwear, accessories and other articles made from surpluses. The companies uses surpluses from the footwear, cork and textiles industries and develops products such as espadrilhes, sandals, slippers, bags, backpacks, wallets, pencil holders, amongst others.

These articles combine several advantages: using fabric, footwear and cork surpluses which would otherwise have been considered waste; produce new products with great durability and meet the needs of a well-informed target group, which is conscious about their consumption habits – consumers who give preference to products with lower ecological impact, cruelty- and animal-free.

The surpluses are sourced from two companies: Confeções Lion Jean Lda in Barcelos and Origine Lda in Matosinhos, which have 100 and 21 employees respectively. The design and cutting of Ethical Choice’s products are carried out by Origine, the manufacture of the footwear is carried out by Valdemar Moreira in Santa Maria da Feira, and the manufacture of small accessories (bags, wallets, cases, etc. ) by two craftsmen in Oliveira de Azemeis.

The 20,000€ will be used to purchase a thermical printing machine, a laser cutting and engraving machine and to register the brand. The machines will be installed at Origine’s factory in Matosinhos which currently produces the products by hand.

Qual é o impacto?

Direct:

Transform surpluses into new products: the products to be sold by Ethical Choice are only produced from surpluses resulting from other companies' productions, including fabrics, EVA (ethylene-vinyl acetate, used to produce footwear), among others. The company has partnered with manufacturers, having secured between 2,500 and 3,000 kilograms of denim fabric and others such as canvas, preventing these from being thrown away.
Sustainable delivery and packaging: Ethical Choice is developing and growing fast, and its main goal is to sell directly to the public. But while it is still growing, it sells its products to shop and distributors, these being delivered in cardboard boxes and the items wrapped in protective paper. For direct sales, the company is developing bags made from fabric surpluses for packing shoes and backpacks. The remaining articles will be packed in paper bags.

Indirect:

Promoting sustainable production: in the production of its products, Ethical Choice does not use any sort of plastic nor materials from animal production. The shoe soles are made from EVA surpluses (used in traditional footwear production) to which an aqueous basic additive is added. The zippers used on the backpacks and cases are made from metal. The shoe’s soles and insoles are made by and bought to Portuguese factories. The re-using of the surpluses and processing of new products does not include any cleaning process (usually manual) and the application of the interlining fabric does not use water nor any chemical products.

Contribuição para os Objetivos de Desenvolvimento Sustentável
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Sobre o promotor

About

Ethical Choice, Unipessoal Lda

A Ethical Choice nasceu em 2021 no distrito do Porto, com o objetivo crescer como empresa de referência no mercado da reutilização de desperdícios, nomeadamente do calçado e dos têxteis.

Para além da utilização de desperdícios de tecido, calçado e cortiça que iam para o lixo, os produtos da marca portuguesa pretendem dar resposta a consumidores preocupados com a sua pegada ecológica, com o impacto que têm na economia e com o bem-estar animal, já que eram cruelty-free e de origem não animal.

Desde 2022, a empresa mudou totalmente o seu foco. A Ethical Choice gere atualmente propriedades em Portugal e na Alemanha para fins turisticos. Em Portugal, gere dois apartamentos na cidade da Guarda e uma moradia com 14 quartos em Fornos de Algodres. Na Alemanha, através da sua filial Ethical Choice Germany GmbH, a empresa explora um edifício de 15 quartos e 7 apartamentos na cidade de Kaiserslautern e está em vias de se expandir para Munique, onde gere 3 apartamentos.

Website do promotor

Equipa
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[{"id":256,"promoter_id":211,"name":"Francisco Miranda","description":"Francisco Miranda, the company’s founder, has a Business Management degree and began his career in several industries. He was later hired as a technician by the formed Fonseca and Burnay Bank where he worked for about five years, later to become a manager and regional director the Pinto & Sotto Mayor Bank where he stayed for seven years.\r\n\r\nHe later worked for several companies: Sociedade Imobiliária Agrodomus S.A., Sociedade Agrícola Quinta da Romaneira S.A. and Pri Lda. He was in Argelia, developing a comercial project, and back in Portugal in 2015, working as a consultant and commercial agent.","link":"","role":"Founder","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/66d/1a1/b0b/66d1a1b0b3bda223664782.jpg","avatar_id":152829}]

Modelo de negócio
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