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https://goparity.com/projects/caf-joyeux-420-d7db4

Café Joyeux

Fostering the Inclusion of Intellectual Difference in the Community
Resumo do investimento
Categoria de impacto
Economia social
Tipo de investimento
Empréstimo
Juro anual
4.85
%
Prazo
24
meses
Nível de risco
A classificação de risco resulta da nossa avaliação de risco de crédito, que analisa a solidez financeira do promotor e a viabilidade do projeto. É apresentada de A+ (risco mais baixo) a D (risco mais elevado) e permite comparar projetos e tomar decisões informadas.
A
D
B+

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https://goparity.com/projects/caf-joyeux-420-d7db4

Descrição
Impacto
Viabilidade financeira
Promotor

Café Joyeux is the first family of solidarity and inclusive cafés/restaurants in Portugal to employ and train people with intellectual and developmental disabilities (IDD). The brand already has 4 locations open - in S. Bento, Edifício Ageas Tejo, Cascais, and Telheiras (Cofidis, Natura Towers) - which employ and train 30 people with IDD.

To expand the Joyeux project throughout Portugal, Café Joyeux has created an online store so that its mission and products can reach more people across the country, thus contributing to its financial sustainability.

The funds raised through this campaign will go towards promoting the Joyeux online store by investing in paid media such as Google Search, Performance Max, Facebook, and Instagram. 

Promoting the project through these channels will allow for greater visibility and brand awareness, as well as increased sales and working capital to grow Joyeux's activity. 

To this end, the ten thousand euros will be invested to develop a phased annual strategy, from the launch phase (visibility and brand awareness) to the focus on conversion and online sales. The new online store will be advertised to the national market, and offer distinctive characteristics, a focus on social responsibility, and product quality, in what is a competitive market.

Café Joyeux has already changed the lives of 30 people and their families, has trained many more in the catering industry, and wants to continue its training work throughout the country.

Qual é o impacto?

Direct

  • Promoting social and economic inclusion and reducing inequalities: the VilacomVida Association and Café Joyeux seek to provide employment and training opportunities for people with intellectual and developmental difficulties who, due to the conventional working environment, find it very difficult to enter the job market and become autonomous.

Through theoretical and practical vocational training in the catering sector adapted to participants with disabilities, the VilacomVida Association and Café Joyeux provide training and a Professional Qualification Certificate as a multipurpose catering agent recognized by the professional sector.

Since 2020, 116 people have been supported in VilacomVida's different programs. 45 people with IDD have been accompanied on their career path by the association, 35 people have obtained professional training, and another 11 people have taken part in other "On-the-job" and "Cooking with Soul" programs.

  • Creating fair work opportunities for all: People with intellectual and developmental disabilities (IDD) who work at Joyeux have a paid employment contract, and also benefit from a free training program for families, which trains multi-skilled employees in the catering sector: kitchen, barista, table service and cashier. After the 2-year training, to obtain their diploma as multi-skilled employees in the catering sector, the employee is offered an open-ended contract.

Since 2021, 20 people with DID have been hired at partner companies such as SONAE, FUJITSU, Banco CTT, Colégio o Nosso Jardim, Craveiral, Cozinha com Alma and Mercearia André. At Café Joyeux, 11 people are currently employed and 15 are in the process of being hired.

  • Equal and universal access to quality education: Education and training models in general are planned without taking young people with IDD into account, which leads to very significant dropout rates. This is directly linked to a subsequent lack of employment and inactivity, which increases the risk of poverty and social exclusion. With the training, people with IDD have access to a methodology aimed at inclusion developed by the VilacomVida Association. The methodology, called the Intervention Model for Autonomous Living (MIVA), seeks to train people to work in a profession, to help them sign an employment contract and to accompany them in the first years of their careers.

Indirect

  • Increase in the quality of life of people participating in the programs: in June 2021, the impact of the Vila com Vida programs was measured with 41 young people to obtain the biopsychosocial index after participating in the intervention. The results obtained showed a positive change in this indicator in 34 people, demonstrating that they had significantly improved their quality of life.
  • Partnerships for development: for the work of the VilacomVida Association to have an impact on more and more Portuguese families, VilacomVida is committed to networking. On-the-job projects, in Cozinha com Alma, the Follow-up program in inclusive recruitment processes - some companies are followed up with the help of other IPSS, such as Cercica, Valor T, Pais em Rede, Fundação Liga, Crinabel, Quinta Essência, Cadin, among others - so that more people have the opportunity to have a decent job and an independent life.

Indicadores de impacto

116
people
impacted

Contribuição para os Objetivos de Desenvolvimento Sustentável

Sobre o promotor

About
VilacomVida

O promotor da campanha é a Associação VilacomVida, uma IPSS (Instituição Particular de Solidariedade Social), sem fins lucrativos, fundada em 2016 por um grupo de pais de crianças e jovens com Dificuldades Intelectuais e do Desenvolvimento (DID) nomeadamente Trissomia 21, Perturbações do Espetro do Autismo, entre outras.

A Associação VilacomVida mostra que pessoas com DID, desde que tenham condições e oportunidades, são capazes de desenvolver talentos e competências que lhes permitem estar incluídos na sociedade, terem um emprego, uma vida feliz e autónoma. 

O Café Joyeux em Portugal é uma empresa, com sede em Lisboa, detida integralmente pela Associação VilacomVida, cuja missão é de aproximar a sociedade da diferença para que esta deixe de o ser. Para tal, aposta na revelação de talentos de pessoas com DID, usando um modelo inovador, sustentável e inclusivo de formação potenciador de empregabilidade para as futuras gerações autónomas e de uma sociedade plural. 

Os cafés-restaurantes Joyeux e abertura de novos negócios sociais são a principal ferramenta de acção para forma de implementar a sua missão, em direção à sustentabilidade.

A história do café Joyeux em Portugal começou porque a Presidente da Associação VilacomVida, Filipa Pinto Coelho, ficou grávida do Manuel, uma criança com Trissomia 21, hoje com 7 anos de idade. Foi o medo e a angústia que sentiu durante a gravidez que a fez propor uma estratégia de proximidade e comunicação positiva das capacidades e talentos de pessoas com DID, para que outras pessoas possam descobrir, e não rejeitar, por medo ou preconceito, a oportunidade de conhecer ou empregar alguém com esta característica.

Esta organização foi criada para trazer a diferença intelectual para o centro da comunidade, aumentando assim as oportunidades para uma integração social e profissional saudável. A Associação ambiciona mudar o olha sobre a (d)eficiência e criar uma outra ideia de performance económica. No seu trabalho o Café Joyeux Portugal conta com vários parceiros importantes como o Café Joyeux França, a Ageas Seguros Portugal, a Câmara Municipal de Cascais, a Brisa, o Banco Santander, o BNP Paribas, a MEO e a Cofidis Portugal.

Ao longo da sua história este projeto já foi reconhecido com vários prémios e distinções: Parcerias para o Impacto (P2020); Prémio BPI La Caixa (2020) , Prémio CEPSA ao Valor Social (2021), Fundo Plus + (Casa do Impacto, SCML, 2023); Deloitte Pact Fund (2020), Prémio Vinci para a Cidadania (2021), Prémio Fundação Auchan (2022).

Website do promotor

https://joyeux.pt

Equipa

[{"id":148,"promoter_id":308,"name":"Filipa Pinto Coelho","description":"Co-founder of the pioneering project for the inclusion of people with intellectual and developmental difficulties - Associação VilacomVida - a + Valia na Diferença and CEO of Joyeux Portugal. She has a proven track record of working in the management consultancy sector. Skills in Marketing Management, Digital Strategy, Negotiation, Commercial Planning and Sales. And with a Digital Marketing for Executives course focused on Digital Marketing from ISEG - Lisbon School of Economics & Management.","link":"https://www.linkedin.com/in/fpintocoelho/","role":"CEO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/656/5e7/74e/6565e774e1446398703398.png","avatar_id":121799},{"id":149,"promoter_id":308,"name":"Sofia Baião","description":"He has a degree in management and more than 20 years of financial and human resources experience in high-quality projects: governance, compliance, ensuring a positive and long-term social, environmental and economic impact. Two years ago, he began working in the field of entrepreneurship, supporting projects in their different market phases, both investors and entrepreneurs. He currently works as CFO of the VilacomVida Association.","link":"https://www.linkedin.com/in/sofia-bai%C3%A3o/","role":"CFO","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/656/5e7/9c9/6565e79c9b522139197828.png","avatar_id":121800},{"id":150,"promoter_id":308,"name":"Matilde Páscoa","description":"Professional experience in brand management and sustainability, with a degree in Management from Católica SBE and a master's degree in Sustainable Development from Uppsala University. She is interested in challenges that integrate a strong human and creative component in sustainable businesses. She enjoys working with and helping people to grow, making a point of sharing her knowledge and putting her creativity at the service of the team, always with the aim of aligning business practices with the principles of sustainability. She currently works as Brand Manager at Joyeux Portugal.","link":"https://www.linkedin.com/in/matilde-pascoa/","role":"Brand Manager","member_photo":"https://991934249232-prod-octobercms-public-storage.s3.eu-west-1.amazonaws.com/public/656/5e7/e1f/6565e7e1f1b9b819226619.png","avatar_id":121801}]

Modelo de negócio

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Regista-te para acederes a todos os detalhes

Progresso da campanha

0%

do objetivo

1000000

Mínimo

1000000

Objetivo

1000000

Máximo

Project location
Lisboa
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