Gasshô

Expansion of the largest organic supermarket in the region.

Resumen de la inversión

Categoría de impacto

Sistemas agroalimentarios

Tipo de inversión

Préstamo

Interés anual

Plazo

meses

Nivel de riesgo

C+

The first and largest organic supermarket in Setúbal wants to grow and innovate (again)!

Eight years ago, when little was said and done with regard to bringing organic and sustainable products at a fair price to Portuguese tables, Paula and Emanuel, moved by their passion for Macrobiotics and healthy food, opened a small organic supermarket in front of Jardim do Bonfim, in Setúbal.

Since then, Gasshô has grown and more than tripled in size, consolidating its position as the leading supplier of organic food in the city and surrounding areas. The goal now is to continue growing and to focus on scale, strengthening the community, and sharing knowledge to support innovation and entrepreneurship.

The funds raised through this campaign will be used to:

Increase scale and offer better prices to customers through a wide range of own-label products.
Create more opportunities for innovation and entrepreneurship for small local producers through a mini incubator for sustainable businesses.
Diversify supply and eliminate food waste by opening an organic cafeteria and a takeaway service so that organic food reaches more families.

Ghassô considers that at a time when we all feel the impact of global problems like the pandemic and war, it is important to support the growth, autonomy, and resilience of local economies for the sake of food sovereignty.

The store currently has a lot of unused space, practically 400mts2 are spare. In addition to the business plan that foresees an optimization of what already exists, Gasshô will expand its business to other areas as a way of cross-selling. This will include increasing the product offer and optimizing current waste (namely food waste of fresh produce).

The store has 2 floors each with about 300mts2.

Floor 1 - Will accommodate the Supermarket, and a coffee shop:

Cafeteria/Takeaway

Healthy organic "quick" lunches and snacks to take advantage of the current customer base that already uses the supermarket. The idea is to invite clients to enjoy the comfort of freshly prepared snacks, increasing the average ticket per customer and providing access to healthy and organic food in the region.

Floor 0 (Basement) - Will accommodate the Mini Incubator and the self-made product factory:

Mini Incubator for startups

Mini incubator for startups with 25m2, that can host up to 4 projects for the development of new sustainable businesses related to the agri-food industry. As a trainer and mentor of hundreds of projects, Barbara (one of the members of the team) will create an opportunity for the development of the best business ideas in a safe and structured space for them to flourish in a financially sustainable way. The incubator will also participate with investment for these startups.

Factory of own products

A space for the production of food products with their own brand to be sold in the supermarket and via resellers (such as pasta, vegetable-based proteins, kombucha, and bread). Taking into account that the great majority of organic processed products are imported mainly from Germany and Italy, there is a need for Portugal to create autonomy and better prices in this market.

Gasshô's history of nearly a decade of operation in this area has allowed them to clearly identify certain food segments where high demand and shortage of supply create the opportunity to increase profit margins and sell to other supermarkets, expanding the scope of the business. Gasshô believes that scaling the bio market, is scaling benefit for all!

Gasshô hopes to continue its path of sustainability and promotion of a healthy lifestyle, cooperating with local and national suppliers, and above all developing this continuously growing sector.

Watch this video (in Portuguese) for more details about the project:

¿Cuál es el impacto?

Direct

Increase accessibility to healthier and sustainable food through its own label with more affordable prices.
Job creation: creating one full-time job; and contributing to the indirect income to dozens of couriers because for the takeaway operation.
Foster local entrepreneurship by supporting the creation of at least 8 new sustainable businesses in the next 4 years and improving the profitability and management practices of small local producers.

Indirect

Promotion of sustainable consumption: more than 1000 organic products are sold in the supermarket, promoting circular and local economy, and whenever possible zero waste. The products come from more than 100 partners and have the potential to boost local sustainable production. The plan is to also open an online store, encouraging conscious consumption.
Conscious waste management: with the bio cafeteria, products that are not sold on time will be converted into tasty meal options for the community. The commitment to zero food waste in the kitchen and dining spaces, using bulk bought produces, and composting the surpluses are Core work principles at Gasshô.
Processing and distribution of organic food: by supporting producers who use agroforestry methods and plant organic, Gasshô will indirectly support biodiversity in the local community; by serving over 10,000 organic meals per year Gasshô also hopes to promote education on the subject;
Promotion of regeneration activities and personal development: the goal is also to provide a platform for the local community to share their practices and solutions in a safe place where everyone shares the same ideals: sustainability and regeneration.

Contribución a los Objetivos de Desarrollo Sostenible
‍

Sobre el promotor

About

VERDÁGUA ATIVOS, LDA

Fundado en 2013, Gasshô es una empresa portuguesa del sector retail. La empresa es propietaria de la marca Gasshô, del sitio web Gassho.pt y tiene su sede en la ciudad de Setúbal, donde ocupa una tienda de más de 300 m².

“Gasshô es una tienda de productos orgánicos, abierta de sol a sol desde noviembre de 2013.

Tenemos pan, vegetales, frutas, fermentados, vinos, tés, productos veganos, macrobióticos y sin gluten, además de cosméticos y sonrisas de oreja a oreja.

La tienda que ves es solo la punta del iceberg. La parte menos visible del ciclo incluye una granja familiar y varios socios que respetan el planeta, la biodiversidad y los agricultores.

Nuestra (y tu) tienda se inspira en un gesto de manos unidas – gasshô – que simboliza saludo, gratitud y respeto, sentimientos que guían nuestro día a día.”

Este es un negocio familiar que ha contribuido al desarrollo del mercado de productos orgánicos de la región y del país. Manteniendo consistentemente una política de solidez algo conservadora, ha ido desarrollando su valor y creciendo de manera coherente tanto en el negocio como en la confianza y lealtad de sus clientes.

Conoce al equipo:

Bárbara Leão de Carvalho

Bárbara es una emprendedora social, licenciada y máster en gestión por la NOVA SBE, con más de 10 años de experiencia académica y profesional en comportamiento sostenible del consumidor. Se doctoró en marketing para el consumo consciente, culminando su estudio con el desarrollo de "The Good Business Model", una metodología de creación y mejora de negocios conscientes. Coach y mentora de proyectos de innovación social, dedica su vida a la transformación del ecosistema sostenible y regenerativo nacional. Bárbara también es cofundadora de Biovilla (promotora de las campañas Goparity A Biovilla va a crecer I y II).

Diego Pereira

Diego es licenciado en publicidad y marketing por la Católica de Río de Janeiro, y realizó su máster en ISCTE en estudios del medio ambiente y sostenibilidad. Abrió su primera empresa mientras aún cursaba su licenciatura y desde entonces ha emprendido en varios sectores, incluido el sector social como cofundador y director de proyectos de Conexão Lusófona. Diego tiene experiencia en áreas como mercados financieros, gestión de marketing, inmobiliaria, silvicultura y apicultura. Apasionado y practicante de la alimentación saludable, lleva más de 20 años estudiando y siguiendo el sector de la comida sostenible.

Sitio web del promotor

https://gassho.pt/

Modelo de negocio
‍

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.