Descripción

Founded in 2013, Binomia ltd is based in the UK, and it owns a phone e-commerce website Gettech.com. The company refurbishes second-hand phones and sells them online to consumers via Gettech.com, a brand owned fully by the company.

This is the second campaign held by Binomia Ltd at GoParity. After raising 100.000€ in the first campaign, the entity will aim at raising 100.000€ more to further expand and grow its operations in Europe. Roughly 70% of the funds raised through this campaign will be used to prepare for the busy season coming up during the last quarter of the year (Black Friday and Christmas), i.e. to buy more stock. Around 20% of the funds will be used to expand their website to more European countries and the remaining 10% to invest on a marketing and analytics SaaS (i.e. Service as a Software) platform to improve the company's analytics and customer marketing. 

The group’s revenue run rate has increased to over 4 million euros which will help to repay the loan. Binomia also has multi-year international development contracts to roll out low-cost smartphones’ solutions in Africa, the largest of these contracts is worth up to 3 million USD.

The promoter is making smartphones more affordable in an environmentally sustainable way by refurbishing used devices. Customers can save up to 60% if they buy a refurbished device, in comparison with a new device.

Operating primarily in the UK and Ireland, Binomia is fast-growing, having a smaller presence in Africa, with international development contracts to roll out low-cost smartphones’ solutions in the continent, including a contract worth up to 3 million USD. In some African countries, access to an internet-enabled phone is restricted due to the cost of purchase. This solution has the potential to help reduce the digital gap, by allowing access to a smartphone for the first time.

El impacto

Impacto Directo 

Fomento de la economía circular: el re-acondicionamiento de teléfonos móviles evitará el desperdicio de 30.000 dispositivos en los próximos 24 meses, reciclándolos y permitiendo su posterior utilización.

Impacto Indirecto 

Facilitar un mayor acceso a teléfonos inteligentes de buena calidad: la oferta de teléfonos re-acondicionados de la empresa, especialmente cuando se combina con una oferta de pago a plazos, hace que los dispositivos de los teléfonos inteligentes sean más asequibles para el usuario final (el coste global de los dispositivos es hasta un 60% inferior).

Mejora de la igualdad de acceso: el menor precio de adquisición de los dispositivos con acceso a Internet mejora la igualdad en el acceso a los dispositivos de los grupos más desatendidos, a los que el coste medio de un smartphone supera su renta disponible. En particular, en las ventas del grupo en África, el objetivo son los consumidores de ingresos medios y bajos, las poblaciones rurales y las mujeres. 

Contribución a los Objetivos
de Desarrollo Sostenible

Objetivos de Desarrollo Sostenible

Viabilidad Financiera

The funds raised through this campaign will be used to further expand the company’s operations in Europe. The company's revenues have increased significantly during 2021, and the business has been growing sustainably. It is expected that this loan will be repaid through profits made from the previous investment, as well as the investment to be made using the proceeds from this loan.

Download Información Financiera para el Inversor de Financiación Colaborativa (IFIFC)

El Promotor

Modelo de negocio

Novedades