Green Memorial

The most difficult of moments in harmony with the environment.

Resumen de la inversión

Categoría de impacto

Economía verde

Tipo de inversión

Préstamo

Interés anual

5.5

Plazo

meses

Nivel de riesgo

C+

CRE-MAR seeks to innovate how we deal with death both from an environmental and a bureaucratic standpoint. The goal is to simplify a difficult and long process for those in mourning, offering complete and 100% online service, and to ensure greater sustainability in funeral ceremonies, using cremation and urns made of biodegradable materials.

Among 100 companies CRE-MAR was distinguished as the best start-up at ROAD2WEBSUMMIT in 2021.

The funds raised through this campaign will be used to finance the company's expansion so that more families can access this simpler, greener service.

The company seeks to ensure safety and proximity when honoring a loved one, offering a service that focuses on harmony with the environment. The promoter is innovating a very important service, but one that has been stagnant for decades. It is also investing in the digitalization of processes and in various ways to honor the dead, through the production of diamonds using cremation ashes and through memorial services.

CRE-MAR is committed to sustainability, recognizing the important role that the funeral industry plays in the transition to a more sustainable world. Its sustainability strategy is based on direct cremation and involves urns made of materials that come 80% from recycled paper and cardboard. The result is less cemetery occupation and no contamination of the soils and waters. Read more about this topic on the site.

¿Cuál es el impacto?

Direct Impact

Reduction of CO2 emissions: By using environmentally friendly urns that are 80% derived from recycling paper and cardboard, cremation through CRE-MAR requires only half the gas and time than when using wooden urns. The reduction in time required and energy used represents energy savings and a reduction in CO2 emission when compared to a traditional cremation performed with wooden urns that are decorated. In the future, CRE-MAR plans to implement resomation, a currently available method of cremation with less environmental impact.
Promoting simplified a service: by providing a 100% online, complete service for direct cremations, CRE-MAR simplifies logistical issues and minimizes bureaucracy for people in times of loss.

Indirect impact:

Reduced environmental impact: CRE-MAR only processes cremations and does so by offering a more affordable single price. This prompting, a method with lower environmental impact when compared to the traditional burial process. Cremation contributes to avoiding overcrowding in cemeteries while avoiding the contamination of soil and groundwater with liquid pollutants from traditional embalming and burial processes.

CRE-MAR's solution to reduce CO2 emissions and save energy by using environmentally responsible urns represents a breakthrough in the transition to a future where more sustainable alternatives for dealing with the aftermath of death will be affordably available. However, it is important to note that CRE-MAR, as a funeral services company, operates in a limited context when it comes to innovating and choosing partners, since the crematoriums with which it associates operate on a license basis and exist in small numbers.

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