50 Rebels

Proactively changing people's daily commute.

Resumen de la inversión

Categoría de impacto

Economía verde

Tipo de inversión

Préstamo

Interés anual

6.7

Plazo

meses

Nivel de riesgo

C+

50 Rebels is a Portuguese electric bicycle producer. They produce high-quality bikes in Portugal that are especially suited for hilly areas with tough roads, potholes, and tramlines. The design and specifications of 50 Rebels bikes have been successfully introduced in several European countries through an e-commerce strategy and selected partners. At the brand's core, there stand flagship stores and shop-in-shops in cities such as Amsterdam, Berlin, Porto, Valencia, Zurich.
In this campaign, 50 Rebels wants to take on a proactive role in enabling employees to change the way they commute. Its funds will go to a dedicated fleet of 50 Rebels bikes that will be made available to companies for a period of one month each so their employees can commit to trying an electric bike for their daily commute. Studies show that once a commuter tries an electric bike for a longer period of time, they are easily persuaded to change their mode of transport to electric bicycles altogether (up to 30% of participants in a German study converted).

50 Rebels actively supports the Corporate Social Responsibility and Human Resource Departments of the participating companies to enable their employees to get a 25% discount on e-bikes if they purchase their new e-bike through the paycheck of their employer after the trial period. This project contributes to the health, well-being, and loyalty of employees, less consumption of fossil fuel and parking space, and more sustainable and greener cities, and suburban areas. The goal is to change urban mobility and daily commuting one employee at a time.

¿Cuál es el impacto?

Direct

Promotion of local industry and employment: the 50 Rebels bikes are produced mainly in Portuguese manufactures, with its main factory and assembly in the town of Águeda, and seat production in the town of Famalicão. The local production promotes and boosts the Portuguese industry, which in turn, generates employment.
Decarbonization of transport and cities: The use of electric bikes for daily commuting contribute to decarbonize cities and improve air-quality, since they are non-polluting methods of transportation. Also, each electric bike used for daily commuting to work avoids in average 243 kgs of CO2 emissions per year, in comparison with the use of a diesel car, which is the equivalent to the absorpion of 11 trees yearly.
Promote accessible and sustainable transport systems: the financing of this project can empower people in their daily locomotion, with access to sustainable transport systems.

Indirect

Promotion of healthy lifestyles and well-being: increased cycling habits in cities contribute to air quality and road safety, when it replaces individual motorized transport, and to healthier lifestyles from the exercise.
Promotion of sustainable cities’ infrastructure: the financing of this projects contributes to more people cycling, which incentivizes public policy towards building resilient infrastructure for sustainable transport systems.

Indicadores de impacto
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243

CO2 avoided per year

Contribución a los Objetivos de Desarrollo Sostenible
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Sobre el promotor

About

50 REBELS COMPANY, LDA.

50 Rebels Company, Lda produce bicicletas eléctricas en Portugal desde 2020. Su pequeño pero dedicado equipo de 7 personas ha estado conquistando Europa desde su sede en Torres Vedras (Portugal) con un diseño de bicicleta único y una marca sólida. Desde sus inicios, 50 Rebels se comprometió a producir localmente tantos productos y preproductos como fuera posible, lo que ha dado lugar a la fabricación de cuadros en Anadia, asientos en Famalicão y portaequipajes en Torres Vedras. Comprometidos con hacer sus productos más sostenibles, 50 Rebels introducirá un esquema de uso circular de baterías de litio en 2023 con socios en Portugal y Francia.
Esta pequeña y única empresa portuguesa quiere seguir contribuyendo al cambio de la movilidad urbana en Europa, alcanzando a personas que antes no formaban parte del mercado de bicicletas. El reciente lanzamiento de la V-Series, la segunda serie de productos de 50 Rebels, continúa cambiando la percepción de cómo deberían ser las bicicletas eléctricas y hace que el transporte urbano y suburbano sea más fácil, seguro y divertido.

El promotor produce bicicletas de alta calidad en Portugal especialmente adaptadas a zonas con pendientes y caminos difíciles, baches y vías de tranvía. El diseño y las especificaciones de las bicicletas de 50 Rebels se han introducido con éxito en varios países europeos a través de una estrategia de comercio electrónico y socios seleccionados. En el núcleo de la marca, destacan las tiendas insignia y los espacios shop-in-shop en ciudades como Ámsterdam, Berlín, Oporto, Valencia y Zúrich.

Sitio web del promotor

https://www.50rebels.com/

Equipo

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Modelo de negocio
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